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    • Royal Enfield confirms the launch of a new 'all-season' apparel collection emphasising safety and style, while reinforcing Royal Enfield's celebrated heritage and utilitarian functionality.

    • The 2026 collection is strategically segmented into three distinct verticals - URBAN, TOURING, and ADVENTURE - to provide appropriate gear for city commutes, mid-to-long days riding, and heavy-duty, off-road use.

    • A primary focus on sustainability, committing to 100% use of Better Cotton and sustainable raw materials, utilising Green Energy in manufacturing, and ensuring all trims and packaging are 100% sustainable.

    Royal Enfield, the global leader in the mid-size motorcycle segment, Royal Enfield, the global leader in the mid-size motorcycle segment, promotes the launch of its 'all-season' apparel collection.

    The new apparel line reinforces Royal Enfield's core identity by combining utilitarian functionality with a celebrated heritage, all whilst enhancing each and every riding experience.

    The riding and lifestyle collections enhance the Royal Enfield experience by focusing on three core values: utilitarian functionality for every ride, enhancing rider safety with high-protection, and lifestyle pieces celebrating its 125 years of heritage.

    Central to this is Royal Enfield's commitment to sustainability. The brand's ongoing goal is to ‘leave every place better’, while simultaneously delivering the superior style and functionality that riders demand.

    The 2026 collection is strategically segmented into three areas:

    URBAN: Lightweight and adaptable gear for fair-weather city streets and daily commutes.

    TOURING: All-season ready, high-protection functionality designed for mid-to-long hour, non-stop riding and weekend getaways.

    ADVENTURE: Heavy-duty, functionality-driven gear offering the highest level of protection and durability for mixed terrains, off-roading, and extreme weather.

     

    Commenting on the updated 2026 apparel range, George Cheeseman, Country Manager for Royal Enfield UK, said:

    Our goal is to ensure every rider has the right gear for their journey, whether it’s a quick urban commute or a multi-day adventure. The updated Brand Core range aims at creating a unique blend of lifestyle apparel that carries the contemporary palette while still celebrating the heritage of the brand, whilst our Heritage Range dives into our archives to celebrate our lineage. We are also making a strategic move into Motorsport apparel, recognising its growing popularity amongst the younger audience globally.

     

    A primary focus of the new collection is Royal Enfield’s ambitious journey toward sustainability, under its Global Sustainability Program. The brand is committed to responsible choices across its entire product lifecycle, by focusing on:

    Raw Materials

    • Making 100% use of Better Cotton and 100% sustainable raw materials, including: Recycled Polyester, Recycled Nylon, Bamboo Hemp, and Himalayan Grass.

    • This commitment is supported by the strengthening of Corporate Carbon Footprint (CCF) and Product Life Cycle Assessment (LCA) Frameworks.

    Manufacturing

    • Efforts include the use of Green Energy for 20% of manufacturing, achieving Zero Liquid Discharge, and conserving a total of 208 million litres of water, with 32 million litres recycled and fresh water saved.

    Trims & Packaging

    • All packaging is 100% sustainable. The use of FSC Certified Paper has helped in 2,794 trees reforestation, and Compostable Poly Bags help in avoiding 35 tonnes of landfill waste.

    The new apparel collection, including the three key segments and the updated ‘Brand Core’ range, is available to browse now - both online, and offline in Royal Enfield dealerships across the country.

    About Royal Enfield Apparel

    To explore the 2026 collection, please visit the updated apparel page: https://www.royalenfield.com/uk/en/apparel/

    Note to Editors

    You can also view the 2026 catalogue on the Royal Enfield UK Media Site.

    For all media enquiries, including press fleet requests, please get in touch with the Motocom team at [email protected] or call +44 (0) 1525 270100.

    About Royal Enfield

    The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

    Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

    Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

    A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.

  1. SUZUKI-SLC-SMX-2026-CONVRG-49

    The newly crowned AMA Supercross champion and fan-favourite Ken Roczen will attend this year’s ABR Festival, fresh after winning arguably the world’s biggest prize in off-road motorcycle racing.

    Roczen, riding for the Progressive Insurance Suzuki team in the USA, was on the podium 12 times over the course of the campaign, taking five main event wins on his way to the title. The German native has also won an AMA Pro Motocross and FIM World Supercross Championship on RM-Z450 machinery during his career.

    Roczen will attend this year’s ABR Festival for the full weekend, and will spend time in the event’s GoPro Arena, as well as riding out on the trails with festival goers on a mix of DR-Z4S and V-Strom machinery. When not riding, he will be present on the Suzuki stand for autographs and to meet and greet fans.

    Suzuki GB marketing manager, Jak Tyrrell, said, “It’s great to be able to bring one of the biggest names in off-road motorcycle sport to the biggest off-road motorcycle event in the UK. Not only is Ken Roczen a supercross and motocross champion in his career, he is firmly established as an absolute fan-favourite, and I think we really saw that with the support during this year’s AMA Supercross Championship and the reaction to his title.”

    As well as Roczen’s attendance, Suzuki GB will have a fleet of demo machines available for visitors to try on and off-road, including the new DR-Z4S, which will be available to test ride for the first time following its launch last year. Also forming part of Suzuki’s test ride fleet will be the V-Strom 800DE and RE, plus the 1050 versions. The road fleet will feature the GSX-S1000GX+ and GT+ crossover and sports touring models,

    Tyrrell added, “The ABR Festival forms a key part of our events calendar every year. First and foremost, it is just a great event to be a part of, with a great vibe and feel to it. It’s also an excellent opportunity to talk to like-minded motorcyclists and get riders to try our new models. We’re looking forward to another excellent weekend.”

    The 2026 ABR Festival takes place at Ragley Hall on 26-28 June.

    Learn more about Ken Roczen’s championship win, here. Find out more about Suzuki’s adventure range, here.

     

     

  2. Visitors at the ABR festival and Heritage Sprint event will get the chance to sample motorcycle trail riding and benefit from the expert tuition of Phoenix Trails coaches for free – all included in the event ticket price.

    Phoenix Trails normally offers trail riding coaching at its iconic UK location in Salisbury Plain, the Peak District, the West Pennines and Kent at a cost of £299 for a full day, but the team also attends two selected summer events where visitors can have a free taster session to discover the joys of riding motorcycles on legal green lanes. The sessions are only offered at the ABR festival and Heritage Sprint event, so this is a rare chance to get a free taste of trail riding.

    The taster sessions offer an introduction into trail riding for anyone with a valid motorcycle licence, covering the basic skills needed to control motorcycles on loose surfaces that you would normally encounter on a trail ride. In addition, the team will be on hand to discuss all aspects of trail riding, from where you are allowed to ride to essential kit and bike considerations. It’s the easiest way to dip your toe into this fantastic way of exploring the path less travelled.

    At the Heritage Sprint event, Phoenix is also teaming up with Claire Jones and holding workshops on the psychology of riding. This is another freebie for event ticket holders, and offers great insights into how to overcome psychological barriers to your riding.

    Phoenix Trails free trail riding tasters take place at the ABR festival at Ragley Hall, Warwickshire, on 26–28 June, and Heritage Sprint at Betteshanger Park, Kent, on 8–9 August.

    For more information about Phoenix Trails, visit www.phoenixtrails.co.uk

     

     

  3. Saturday 4th July 2026

    • From classic racers to modern superbikes – over 100 motorcycles battling for top honours on the iconic hill climb course
    • Charity Ride-In with Steve "Stavros" Parrish supporting Midlands Air Ambulance
    • Legendary race bikes, movie motorcycles and iconic Triumphs
    • Star guests including Charley Boorman and Steve Parrish
    • NEW for 2026: KICKBACK custom culture showcase
    • Limited competition entries still available
    • Live music, bikes, banter and more!

    Bike Bonanza Returns with Charity Ride-In, Racing Legends and Rare Machines
    With less than a month to go, anticipation is building for Bike Bonanza as Shelsley Walsh prepares to welcome hundreds of riders, enthusiasts and spectators for a thrilling celebration of two-wheeled action on Saturday 4 July.

    Bringing together famous riders, legendary machines and more than 100 motorcycles tackling the iconic hill, Bike Bonanza is far more than a static bike show. From classic racers and historic machinery to modern superbikes and championship contenders, expect full-throttle competition throughout the day, culminating in the traditional run-offs where the fastest riders battle for overall honours. Away from the hill, visitors can enjoy star guests, parade runs, live music and special displays.

     

    LEGENDARY BIKES IN ACTION 
    Plus, an eclectic line-up of demonstration bikes confirmed includes:

    🏍️ Adventurer and TV presenter Charley Boorman to make his Shelsley debut aboard the 1973 BMW R75/5 from his latest journey with Ewan McGregor in Long Way Home.

    🏍️ David Jefferies' 2003 Suzuki GSX-R1000, alongside his 2002 Vertemati SR570 British Supermoto Championship machine.

    🏍️ Cal Crutchlow's 2006 Northpoint Racing Ekerold Honda CBR600RR, ridden at Shelsley by his father, Derek Crutchlow.

    🏍️ James Toseland's first Honda CBR600 World Superbike and the iconic Old Spice Ducati 916 British Superbike.

    🏍️ A rare Scitsu MBA125 Championship contender, with original builder and team manager Nick Carpenter on hand to tell its story.

    🏍️ Alex Lowes' 2014 Suzuki GSX-R1000, built by the Crescent Suzuki World Superbike Team to promote its 2014 Voltcom and Fixi sponsorship campaign.

    🏍️ The Peter Ottl Bakker-ROTAX 125cc GP machine that competed in the 1991 Grand Prix series.

    🏍️ Adrian Archibald's 2003 TAS Suzuki Supersport 600, raced during one of the standout seasons of his road racing career.

    🏍️ A beautifully restored 1975 Bultaco Frontera Enduro paying tribute to Steve McQueen.

    🏍️ The RAF Regular and Reserve Team's championship machines in distinctive RAF colours.

    And these are no museum pieces, every machine will fire up and run during the day.
    INFO & TICKETS
    Photo courtesy of Motorcycle News
    FAMOUS MOVIE BIKES – MEET DICK SHEPHERD
    World-renowned Triumph collector Dick Shepherd to bring an extraordinary collection of famous motorcycles to Shelsley Walsh, many of which will be seen and heard in action.

    Highlights include the James Bond Scrambler 1200 from No Time To Die, the Street Triple 765 from The Hitman's Bodyguard, the Triumph Scrambler featured in Jurassic World, and the legendary T100 that carried Buddy Elmore from 54th place to victory in the 1966 Daytona 200.

    Expect a few surprises too.
    INFO & TICKETS
    NEW FOR 2026 – KICKBACK COMES TO SHELSLEY
    Bike Bonanza welcomes a selection of machines from the acclaimed KICKBACK Show, bringing a fresh dose of custom culture to the hill.

    From Slingshot hardtail choppers and one-off handcrafted specials to the World's Fastest Motorised Wheelbarrow, capable of an astonishing 52.58mph, expect the unexpected.

    Visitors can also meet the team behind KICKBACK, including founder Lorne Cheetham, and pick up the latest edition of KICKBACK Magazine from the paddock stand. For more information on the magazine and future shows, visit kickbackshow.com
    INFO & TICKETS
    CHARITY RIDE FOR MIDLANDS AIR AMBULANCE RETURNS
    Event ambassador Steve ‘Stavros’ Parrish to lead a special charity ride-in supporting the Midlands Air Ambulance Charity.

    Starting at M5 Strensham Services, riders will enjoy a scenic route to Shelsley Walsh before taking part in a parade run up the famous hill. The ride includes event entry, priority parking and a hill run, with £3 from every rider donated directly to the charity. Pre-booking is essential. Complimentary refreshments on the ride courtesy of The Red Lion.
    CHARITY RIDE IN INFO
    MOTORCYCLE CLUBS WELCOME
    Bike Bonanza is the perfect day out for clubs, with free club stand space, discounted entry, forward parking and easy registration — members simply book individually. 

    To register a club, please contact: [email protected]

    We're delighted to welcome the Vintage Motor Cycle Club, whose members will bring a fascinating collection of pioneer machines to the hill, including a 1926 New Imperial Light Tourist Trophy Model, a 1913 Douglas horizontal twin and a 1928 Indian 101 Scout.
    BIKE CLUB INFO
    WANT TO COMPETE? LIMITED SPACES AVAILABLE – ENTER NOW
    Fancy taking on Shelsley Walsh yourself? Limited competition entries are available for motorcycles, sidecars and Morgan 3 Wheelers. Join the action and compete alongside the UK's leading hill climb riders. Pre-booking required. ACU day licences available. 

    ACU day licences available. Pre-booking required: [email protected]
    COMPETITION ENTRIES
    TRADE STANDS
    Sell bikes, parts or services?
    With over 5,000 passionate bike fans expected, Bike Bonanza offers excellent exposure. 
    Trade pitches from just £40. Perfect for parts, accessories and service providers.
    TRADE STAND INFO & BOOKINGS
    Visitor Information
    Saturday 4th July 2026
    Shelsley Walsh Hill Climb, Worcestershire, WR6 6RP
    Event open from 9.00am - 5.30pm

    Tickets:
    • Advance tickets £20.00, Gate price: £22.00
    • Under 16s free
    • Registered Bike Club tickets: £15.00
    • Spectator camping from £10.00
    • MAC MEMBERS GO FREE   
    INFO & TICKETS
    Bike Bonanza is a ‘Must Do’ day out for all motorcycling enthusiasts. 
    The event proudly supports the Midlands Air Ambulance Charity.

    www.bike-bonanza.com
  4. FERMIN ALDEGUER #54
    “Honestly, I don’t really have much to say. In the end, the most important thing is that I didn’t get hurt, and I hope no other rider had any issues either. It was a weekend where I felt good and where we definitely could have aimed high, but you also need a bit of luck. Now it’s time to go home and rest.”

    IKER LECUONA #27
    “It was an incredible weekend with a team that welcomed me in a fantastic way. We worked well, had fun, and brought home a great result. Despite the many mistakes during the race, we found excellent feeling with the bike, especially towards the end, and that’s where I really pushed. I wanted to catch my friend Moreira, but it’s fine like this. A huge thank you to everyone who made it possible for me to be here this weekend. It wasn’t a given that we would be this fast.”

    RACE DAY
    FERMIN ALDEGUER NC
    IKER LECUONA 7º
     
    WORLD STANDING
    9º - ALEX MARQUEZ (67 points)
    10º - FERMIN ALDEGUER  (64 points)
    21º - IKER LECUONA  (9 Points)