The new star of the Aviva advert is fisherman Ollie where he quotes a line from a famous film also filmed by the riverside.

Played by actor Paul Whitehouse, who became know for his work with Harry Enfield in The Fast Show. His previous characters in this campaign have been a Plymouth Argyle supporter, a flamboyant dancer and going back to his Welsh roots - an elderly Welsh Goth!

These characters and videos have been a hit and we are sure that this latest video, along with another Aviva video with Ollie’s best fishing joke, will be as popular as ever.
 
The ad will be accompanied by a Facebook app which allows users to interact with 'Ollie's Garage', play MultiCarp the fishing arcade game and to create a song with Colin the Carp. 
 
Although these adverts are humorous, Aviva is a serious insurance provider, being one of the largest insurance providers in the world, including motorcycle insurance.

This article is sponsored by Aviva