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2024: A RECORD SEASON FOR GRESINI RACING MOTOGP

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The 2024 season of Team Gresini Racing MotoGP was an extraordinary one, not only for the excitement delivered on the track, but also due to the partnerships with our sponsors.
Thanks to the analysis performed by Camaleonic Analytics – a Spanish company specialised in sponsorship analysis and also an official partner of the International Racing Team Association (IRTA) – we can now measure with precision the value of our mediatic exposure within the MotoGP World Championship.

The numbers speak for themselves:
✅ 21 hours and 49 minutes of visibility for Gream Gresini Racing MotoGP (3rd best among the MotoGP teams for exposure time) 
✅ 48 hours and 56 minutes of overall visibility for our sponsors 
✅ € 444.142.144 of value generated for the partners through our mediatic exposure

These impressive numbers mirrored our on-track performance: 4 wins (one of which in a sprint race), 21 podiums and the 3rd place overall in the championship standings (Marc Marquez) as well as a third place in the teams’ standings (courtesy also to Alex Marquez’s eighth-place in the final standings)

AN EVER-GROWING SPONSORSHIP NETWORK
2024 set a new record also in terms of partnerships: 31 companies have chosen to give their support to Gresini Racing’s MotoGP project. It was a worldwide movement, with a special focus on Europe and Southeast Asia. 
But it is not just about numbers: the real value lies in the longevity of said partnership. The sponsorship average duration with our current partners is of 6,9 years, which shows a relationship based on trust, tangible results and shared goals. 

CARLO MERLINI – GRESINI RACING COMMERCIAL AND MARKETING DIRECTOR
“The collaborations with our most loyal partners occupy a very important role within Gresini Racing. The sponsors are our biggest fans as they and are an integral part of the team and in every way a part of what we like to call the Gresini Family. Historical sponsors, which have been on board for a long time, and new ones, who joined to form a pool of extremely high-level, but especially a group of passionate entrepreneurs. They are our true heritage and we’re proud to have paid back the trust they placed in us with on-track results, but also with the numbers from the exposure reports that have been provided to us.”

 

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