Automotive industry charity, Ben, is today announcing new details about its two biggest events of the year - Ben’s Big Breakfast and Ben Ball. These events need to raise £150,000 in total to help fund Ben’s life-saving support for automotive industry people who are struggling or in crisis.

Following the success of Ben’s Big Breakfast event over the past three years, Ben is now launching full details for 2024. This popular food-fuelled event encourages Ben’s automotive family to organise a breakfast get together during the week of World Mental Health Day on 10th October. According to the charity’s recent research[1], 1 in 4 automotive people are struggling with their mental health and 29% are experiencing loneliness, so this event is the ideal opportunity for colleagues to catch up with a coffee or bond over a bacon butty.

Automotive companies or groups are invited to host a breakfast event during the week of 7th-13th October and encourage colleagues, customers, friends and family to bring, bake or make a spread and then sell their goodies to raise money.

Be a breakfast supporter!  

Grab a slice of the action with Ben’s Big Breakfast: click here

Matt Wigginton, Director of Partnerships, Engagement & Income at Ben, said: “Breakfast is definitely the best meal of the day and our Big Breakfast is an easy way to raise funds, as well as being a great opportunity to get people together. Having a chat over a cuppa can make such a difference - some people are suffering in silence right now, thinking they have no-one to turn to. So get involved, have some fun and connect with your colleagues, all while raising vital funds for your charity.”

Ben is also excited to reveal the entertainment for this year’s 1920s themed Ben Ball (supported by AutoTrader) - a Great Gatsby experience by the Electro Swing Project. As featured on London’s West End, this awe-inspiring show is by the same performers who captivated the Ben Ball 2020 audience with their Greatest Showman performance. This entertainment (supported by LKQ Euro Car Parts) will feature talents including aerial performers, acrobats, dancers and West End singers.

Don’t miss the Great Gatsby experience at Ben Ball -  11th December at Old Billingsgate Market
Limited tickets are available so buy your Ben Ball tickets now: click here

Matt Wigginton said: “We’re very excited to announce our entertainment for Ben Ball 2024, which will embrace a roaring ’20s theme and is set to be a night of glitz, glamour and vintage charm. The Electro Swing Project wowed our Ben Ball audience back in 2020 with an incredible Greatest Showman performance, so we can’t wait to welcome them back to Ben Ball 2024 to perform their Great Gatsby show! It’s going to be an incredible night, so don’t miss out!

“Ben is on a mission to help more people each year; three times as many by 2030. That’s a bold ambition, but one we know we can achieve with the help of our industry. Events like this are crucial - and these are our two biggest events of the year, so we hope you’ll join us and make a real difference to the lives of those in our automotive family.”

When any member of our automotive family is struggling or in crisis, we all rally to support them.

[1] Ben’s annual survey: www.ben.org.uk/surveyreport2024