The Scottish Government and Road Safety Scotland's ‘Live Fast Die Old’ Motorcycle Safety Campaign returns for the 2024 motorbike season.

Despite accounting for less than 1% of all road traffic in Scotland, bikers account for 17% of road deaths, with negotiating bends and overtaking among the riskiest manoeuvres.

The campaign, which will be live until 29 September 2024, features a series of films which highlight the thrill of riding in beautiful landscapes, while also reminding bikers to enjoy Scotland’s roads safely.

The dedicated ‘Live Fast Die Old’ website and Facebook page house the campaign films and offer other rich and engaging content, with films and blogs from Scottish bikers sharing first-hand experience and tips with peers, as well as route inspiration and best practice advice.

The campaign will be live on digital, social and outdoor channels supported by PR. Representatives from the ‘Live Fast Die Old’ campaign will also be attending this year’s Thunder in the Glens Festival in Aviemore (23 to 26 August 2024).

 

 

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