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  1. Scotland's ‘Live Fast Die Old’ Motorcycle Safety Campaign

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    The Scottish Government and Road Safety Scotland's ‘Live Fast Die Old’ Motorcycle Safety Campaign returns for the 2024 motorbike season.

    Despite accounting for less than 1% of all road traffic in Scotland, bikers account for 17% of road deaths, with negotiating bends and overtaking among the riskiest manoeuvres.

    The campaign, which will be live until 29 September 2024, features a series of films which highlight the thrill of riding in beautiful landscapes, while also reminding bikers to enjoy Scotland’s roads safely.

    The dedicated ‘Live Fast Die Old’ website and Facebook page house the campaign films and offer other rich and engaging content, with films and blogs from Scottish bikers sharing first-hand experience and tips with peers, as well as route inspiration and best practice advice.

    The campaign will be live on digital, social and outdoor channels supported by PR. Representatives from the ‘Live Fast Die Old’ campaign will also be attending this year’s Thunder in the Glens Festival in Aviemore (23 to 26 August 2024).

     

     

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  2. Motorbike Culture Chronicles: Exploring the Vibrant Biking Community in the UK

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    The motorbike community in the UK is a dynamic and passionate collective, thriving on the adrenaline of the open road and the camaraderie of fellow riders. This article explores the multifaceted aspects of the UK's motorbike culture, from historical significance and club dynamics to economic impact and prospects.

    The Historical Significance of Motorbikes in the UK Motorbikes have a rich history in the UK, with their roots tracing back to the early 20th century. The British motorbike industry boomed in the 1950s and 1960s, with iconic brands like Triumph, BSA, and Norton leading the market. BSA Special - Ace Cafe
    Triumph, founded in 1902, became synonymous with British engineering excellence, producing models like the Bonneville, which remains a classic to this day.  

    Over the decades, motorbikes in the UK have evolved significantly. From the post-war era’s robust designs to the sleek, modern machines of today, the UK motorbike industry has continually innovated. In 2020, the UK registered 104,467 new motorbikes, highlighting the enduring popularity of motorbiking as both a hobby and a means of transportation.

    Motorbike Clubs and Groups

    Motorbike clubs play a crucial role in fostering a sense of community among riders. The UK is home to numerous clubs, such as the British Motorcycle Federation (BMF) and the Motorcycle Action Group (MAG), which advocate for riders' rights and organize events. The BMF has over 80,000 members and hosts various events, including the annual Lucky Cup Rally.

    These clubs also organize social and charity rides, bringing together riders for a cause. The Distinguished Gentleman’s Ride (DGR), for instance, is an annual event that sees thousands of riders dressed in dapper attire, riding classic and vintage motorbikes to raise funds and awareness for prostate cancer research and men’s mental health.

    Iconic Motorbike Events

    The Isle of Man TT (Tourist Trophy) is the most famous motorbike race in the world. Held since 1907, the race attracts competitors and fans from around the globe. With over 37 miles of challenging road courses, the TT tests riders' skill and bravery, making it a hallmark of motorbike racing.

    Motorcycle Live is another major event, held annually at the NEC in Birmingham. It displays the latest models from leading manufacturers, attracting over 100,000 visitors each year. The event provides a platform for enthusiasts to experience new bikes, gear, and accessories firsthand.

    Economic Impact of Motorbiking

    The motorbike industry significantly contributes to the UK economy. In 2019, the industry was valued at £5.3 billion, supporting over 45,000 jobs across manufacturing, retail, and maintenance sectors. The export of British-made motorbikes and components also adds to the economic impact, with brands like Triumph exporting 85% of their production.

    Motorbike tourism is another economic driver. Regions like the Lake District and the Scottish Highlands attract riders with their scenic routes. Local businesses, including hotels, restaurants, and service stations, benefit from the influx of motorbike tourists, generating substantial revenue.

    Technological Advancements in Motorbiking The rise of electric motorbikes marks a significant technological advancement in the industry. Brands like Zero Motorcycles and Harley-Davidson’s LiveWire are leading the way in producing high-performance electric bikes. In 2020, sales of electric motorbikes in the UK increased by 35%, reflecting a growing interest in sustainable alternatives.

    Modern motorbikes are equipped with advanced safety features and connectivity options. Anti-lock braking systems (ABS), traction control, and smartphone connectivity are becoming standard. These advancements enhance rider safety and provide a more integrated riding experience.

    Sports betting has become an integral part of the UK's motorbike culture. These Betting Sites from the UK provide platforms for enthusiasts to engage with motorbike races by predicting outcomes and following their favorite riders. This adds an exciting dimension to the sport, attracting a broader audience and increasing engagement.

    Environmental Impact and Sustainability

    The UK has implemented stringent emission regulations to reduce the environmental impact of motorbikes. The introduction of Euro 5 standards in 2020 mandates lower emissions of pollutants like nitrogen oxides and hydrocarbons. These regulations are driving manufacturers to produce cleaner, more efficient engines.

    Promoting green riding practices is essential for sustainability. Initiatives like the Green Motorcycles scheme encourage riders to adopt fuel-efficient riding habits and maintain their bikes to reduce emissions. Such efforts are crucial in balancing the thrill of riding with environmental responsibility.

    Women in the Biking Community  Women in the Biking Community

    The participation of women in the motorbike community is on the rise. The Motorcycle Industry Association (MCIA) reports that the number of female riders has increased by 20% over the past five years. Women-specific riding clubs and events, like the Women's International Motorcycle Association (WIMA), are contributing to this growth.

    Female role models are inspiring more women to take up motorbiking. Riders like Maria Costello MBE, who has competed in the Isle of Man TT and holds the Guinness World Record for being the fastest woman to lap the course, serve as inspirations. Their achievements highlight the growing diversity within the motorbike community.

    Custom Motorbikes and Modifications

    Custom motorbikes and modifications are a vibrant part of the UK motorbike scene. Custom builders like Old Empire Motorcycles and Untitled Motorcycles create bespoke machines that reflect the individuality of their owners. The annual Bike Shed Show in London highlights these unique creations, attracting thousands of visitors.

    Popular modifications include café racers, bobbers, and scramblers. These styles harken back to the golden age of motorbiking, blending retro aesthetics with modern performance. Customization allows riders to express their personality and enhance their riding experience.

    The Future of Motorbiking in the UK

    Making motorbiking more accessible is key to its future growth. Initiatives like the Get On campaign, which offers free riding taster sessions, aim to introduce more people to motorbiking. The campaign has already introduced over 100,000 new riders to the joys of motorbiking.

    Innovation and sustainability will shape the future of motorbiking in the UK. Continued advancements in electric motorbikes, combined with a focus on reducing emissions and promoting green practices, will ensure that motorbiking remains a viable and exciting mode of transport for future generations.

    The motorbike community in the UK are a dynamic and diverse collective, rich in history and culture. From the early days of British engineering to the modern era of electric bikes and technological advancements, motorbiking continues to thrive. With strong community support, significant economic contributions, and a focus on sustainability, the future of motorbiking in the UK looks bright. Enthusiasts and newcomers alike can look forward to a vibrant and evolving motorbike culture that celebrates the freedom of the open road and the bonds forged among riders.

     

     

     

     

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  3. Dave Day 8th June 2024 "I'm having a DAVE day!"

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    The bikes, the Hawaiian shirts, the comradeship, the people on the bridges, the town and people of Barrow, the organisers, the traffic officers, the marshalls and this heartfelt speech from Si, Liliana and Woody.
     
    What a fantastic Dave Day - 8th June 2024
     
    Video John Rennie
     
    Lots of great photos and videos on the facebook group -
     
    Leaving Knutsford Services.
     
    Leaving Moto services, Burton-In-Kendal
     
    Tribute ride by Barrow Island Community Primary School.
     
    The ride was to honour and remember Dave, with Si King leading the ride and raising funds which will be evenly split between NSPCC Childline and The National Institute of Cancer Research.
     
    Go Fund Me page
     
    Dave Day 8th June 2024 - Knutsford, Cheshire
     
  4. THAILAND UNLEASHED – the new Touratech Adventure-Movie with Charley Boorman

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    In stunning images, the new Touratech film „Thailand unleashed“ traces an adventurous motorcycle journey to the most remote regions of Thailand. It features long-distance travelling legend and Touratech brand ambassador Charley Boorman.

    „Thailand unleashed“ tells the story of a Touratech team‘s epic journey through the north of Thailand to the difficult-to-access border region with Myanmar. Demanding jungle tracks, river crossings and extreme heat constantly confront the adventure riders with new challenges.

    Out on the tracks with Charley Boorman
    But the team, consisting of Touratech CMO Martin Wickert, Sales Manager Elvio Andrade and none other than Touratech brand ambassador and adventure legend Charley Boorman, is well prepared: Their brand-new BMW R 1300 GS are equipped with an extensive Touratech parts package.

    Authentic experiences in rural Thailand
    With Pruchayar Chaiyasotthi, better known in Thailand as „Mr Art“, the three travellers also have one of the best experts on the Thai backcountry at their disposal as a guide. Mr Art, who reaches a huge audience on social media with his off-road adventures, also makes no compromises on the Touratech Test Tour. The team travels to one of the most remote corners of the country, gets to know authentic Thai cuisine at individual home stays, meets fascinating people, fights its way through rocky riverbeds and masters deeply rutted dirt tracks. Time and again, the adventurers find themselves in tricky situations. But with a talent for improvisation and not least Charley Boorman‘s incomparable British humour, the travellers overcome all challenges.

    An epic motorcycle adventure in in stunning pictures
    The adventure was captured in stunning images by Stefan Klabunde, who was also responsible for the film‘s post-production.
    „Thailand unleashed - Far up North on the Touratech BMW R 1300 GS“ is a spectacular documentary that tells of hardships, feelings of happiness, comradeship and the timeless adventure of being on the road on a motorcycle.


    The film is divided into three episodes, which were released one after the other. All episodes and the complete film are now available on the Touratech YouTube channel.
    Further information on the film‘s website at www.touratech.com/charley-boorman

  5. In September, the eighth ACT track will be scouted – together with strong partners for the 2025 season

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    Adventure Country Tracks e.V. aims to open up unpaved routes across Europe for adventure riders. This year, the association, together with its partners, is vigorously pursuing this mission. Throughout the year, the eighth ACT route will be explored, including an adventurous route through two smaller countries in September.

    Mirko Nagler, a board member of ACT, explains, "The community can look forward to an especially challenging track; we have decided to offer a six-day track for the first time."
    The documentary film about the new track will be released shortly before Christmas, giving all interested parties plenty of time to plan for the 2025 season. This year's film is made possible through collaboration with strong industry partners.

    Strong Partners

    From the beginning, Touratech, NEXX, SENA, and Yamaha have been on board, supporting the project with vehicles, equipment, and communication. Additional partners like Edelweiss Bike Travel, Ford, Garmin, Husqvarna, KTM, Metzeler, REV'IT!, Triumph and Westerfeld Transporte also play a crucial role in realizing the ACT tracks. They not only help capture the experiences on the tracks in a high-quality film but also support the association in making the beauty of the routes accessible to a broad audience, thereby not only increasing the visibility of ACT tracks but also highlighting the importance of sustainable motorcycle travel.

    New Partners

    A special addition this year is the partnership with Ducati, which is sending two dream machines to the track with the DesertX Rally and the Multistrada V4 Rally. Daniel Konrad, Managing Director at Ducati Motor Deutschland GmbH, emphasizes the significance of the partnership. "The partnership with Adventure Country Tracks e.V. is of great importance to us at Ducati. We look forward to supporting the off-road and enduro community and creating unforgettable experiences on the Adventure Country Tracks together."

    Support from partners in the motorcycle industry is extremely important to document the unforgettable adventures on the tracks and present them in a captivating film. The association's work ensures that these tracks are preserved for many years, regularly checked and updated. This is done in collaboration with local partners such as national parks, tourism authorities, and other organizations. Sustainable motorcycle travel is promoted according to the association's rules, ensuring that we can continue to enjoy these off-road routes for a long time to come.

    About Adventure Country Tracks:

    ACT Adventure Country Tracks® is an association for motorcycle adventure riders that has been verifying new ACT routes in Europe annually since 2016. Each ACT track is carefully developed and includes the best legal routes for heavy adventure motorcycles. The ACT tracks are available as GPS-readable routes in the members' area of the ACT website.

    Since 2016, the association has established tracks in Portugal, Italy, the Pyrenees, Romania, Greece, the United Kingdom, and Croatia. Each ACT track comes with an ACT film, created thanks to the support of industry partners and contributing significantly to the association's ongoing activities.