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Welcome to our News section, where articles are listed below and if relevant within the categories on the right, just to make it easier for you to find what you wish to read...

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Category: THE BIKER GUIDE®

  1. Come and see us @ the Manchester Bike Show this weekend!

    Posted on

    On stand 419 for free to enter competitions for a a weekend for two @ the RAC in Gloucestershire, tickets to Stormin the Castle and Rally in a chalet, lollies and a good bit of banter!

    THE BIKER GUIDE

  2. How to avoid Advertising Scams

    Posted on

    We are always trying to pass on valuable information to our clients and contacts and we are also very aware that there are many unscrupulous companies out there trying to con you out of your hard earned money with various sales ploys and incorrect information.

    With years of experience in the publishing world we are to expose below various common scenarios which may happen when you are contacted to advertise either on-line or in-print...

    In fact much as Penn & Teller exposed the secrets of magic tricks, we are going to do the same with sales techniques...

    Never trust a sales person who quotes Hits rather than Visitors!

    The most common statistic which is quoted by a dodgy sales person to fool you is hits rather than visitors. An example of this may be "We have 470,000 hits a month". When this sales person was asked how many visitors they had, they reluctantly quoted 28,000. Why the difference you may ask, well a hit is not a visitor, in fact it is a figure which is found from the amount of images and pieces of text a page has. To give you an idea, we @ THE BIKER GUIDE have an average of 50,800 hits a day and 1,750 visitors.

    Read more on the difference between Hits and Visitors here

    It is also worth noting that some companies may have a website which covers a variety of publications and/or titles and so the figure quoted to you may actually be referring to the main website rather than the specific section they are trying to sell you into. So in this case the quoted 28,000 a month is spread across 15 titles, meaning the daily visit is greatly reduced to more in the region of 60 a day!

    The original quote made you think the website had 15,000 visitors a day whereas the reality is more likely to be 60... As we are sure you will agree these two figures are very different.

    What to always ask when contemplating advertising onto a website

    In this order...

    How many visitors does the website have? How many daily visitors in the last month?
    How many daily visitors in the last month compared to last year?
    How many pages does each visitor look at? How many visitors return?
    From how many countries? How do you get your visitors?

    These questions should give you the correct information for you to base your decision of whether or not the website is worth you spending any money on.

    You should also check that the website is user friendly (i.e. could you find your business in 3 clicks if it was on there?), that it is not overloaded with lots of people doing the same thing and that it is found on search engines with a relevant search to your business.

    A honest company and sales person should have these figures and information to hand, if they do not it is generally because they do not want you to know the truth of their lack of visitors, lack of growth, lack of self-promotion and a basic lack of interest from the www of their web-site - AVOID them.

    Print advertising scams

    A common sales ploy is "We have a last minute cancellation as the client cannot get the copy to us in time, the usual price is £1,500, would you like it for £150!" Sounds good doesn't it? Well if that person makes 100 call that day and 15% of the people believe them, are tempted by the savings and ask no questions, hand over their card details then its a good day on the sales floor.

    Unless a publication is ABC audited (an in-depth examination of a publisher's records that assures buyers that a publication's circulation claims are accurate and verifiable), which is usually larger media companies such as Associated Newspapers, Trinity Mirror, Condé Nast, Bauer Media, etc..., it is hard to establish how many publications are actually being produced and circulated and to be honest many people simply trust the sales person as to what they are told rather than ask for evidence.

    A common scam is to only print enough of the publication to send out to the advertisers and potential advertisers, rather than print the specified figure. Imagine this scenario "We have a circulation of 20,000, sold at WH Smiths, at over 15,000 independent retailers, via Amazon and we also give some out for free at events that we attend". So you go into your local WH Smiths and there is no magazine, you look on Amazon and there is no magazine, you ask people if they have heard of the magazine - They have not. When you next speak to the sales person they will no doubt tell you "That's because it was so popular it sold out". You ask for them to send you one "Sorry all gone" You ask which shows they have a stand at, they tell you "We don't have a stand we just go to them" - The Alarm Bells should now be ringing loud and clear...

    Always ask, in this order:

    If it is sold, ask for a list of where and then ask where in your area (If you are interested check with the retailer) If they distribute the publication for free ask where they do this and how many at a specified establishment (If you are interested check with the establishment)

    How many do they print?
    Are they ABC audited?
    Who reads the publication?
    Which of my competitors are in?
    If they sell it, how much for?

    * Note, many people will not pay for any form of information anymore as it is readily available for free on the www. If you are being sold into a publication which is not ABC audited and it has a purchase price, we would presume that not many people get to see it.

    Are they honest and professional?

    In this day and age the publication should be for sale on their website. They should also have photographic evidence of any free distribution.

    It is common practice for publishing companies to employ a Sales and Distribution person who will have extensive data of distribution outlets, sales and returns and in specific postcoded areas, which will be available to sales teams to use to inform potential clients. If they do not have this to hand, they are usually trying to fool you with a lack of relevant figures.

    Never, never agree on the first telephone call...

    Most sales people simply do not give two hoots about you or your business and simply want your cash. They want to make a quick call to you, tempt you with a price and get the booking.

    They do not ask you anything about your business to check if it is suited to what they are selling you into, they do not care if your competitor is next to you on the page or if you get a response, they simply want the sale.
    We would advise to never agree to any form of advertising without either looking at the website yourself or the publication and to check that the person and company are professional, ask them to send you an e-mail with the details and if it is a printed publication, that in the post along with the rates.

    A lazy sales person will not even bother to send you anything as they were hoping you would be charmed out of your advertising budget with their sales tricks.

    What do their visitors/customers say?

    In this day and age reviews and guest-books should be the norm - If they do not have a review or guest-book section, ask yourself why not?

    Help others and report them

    If you feel that you have been mis-sold any form of advertising from information which is in print or on-line there is the independant regulator of ASA (Advertising Standards Authority) and there is also Ofcom, where you can report any such unscrupulous companies.

    THE BIKER GUIDE summing up...

    We hope this article will help you in dealing with sales people who are basically trying to misguide you with incorrect information and hopefully to help you choose wisely where you place any print advertising or your business on the World Wide Web!

    If you would like any further advise of anything included in this information, do not hesitate to ask.

    If you already knew all of the above, please accept our apologies and welcome to our world!

    THE BIKER GUIDE

    Bringing the Biker Community together!

    www.thebikerguide.co.uk

    follow and join us on www.facebook.com/bikerguide

  3. What Google likes on your website

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    We have recently attended a seminar on how Google ranks a website and lots of interesting tips. We just thought we would share...

    What Google likes on your website*

    The content - To get higher on search results, relevant words or terminologies which people would use as their search terminologies to find you should be included within the web-site and within the text. However, over usage of such words, i.e. no more than 4% of the total content of the website can results in Google thinking you are dishonest or a spammer.   

    Site navigation - All areas of the website should be in an easy to use format ideally with most areas of the web-site being found in 2 -3 clicks 

    Page names - Pages (urls) should be named with relevant words which relate to the searches you want people to use to find you. For example if you have a hotel in devon, you could name a page - hoteldevon, for example:  (yourwebsite).co.uk/hotelindevon

    Meta data - should be relevant and informative in an easy to read text

    Domain Age - the longer you are running the more you are liked

    Site Evolution - what you update and how many times.   A simple rule to follow would be Content is King and Simplicity is Queen...

    Links:

    Quality and related links coming in and out of your website, which have been built at a steady rate.

    If you build links at an excessive and quick rate then Google can penalise you for this. Ideally links to your site should be now and then rather than 20 in one week. Do this and they can mark you as a spammer. Be careful of also putting your web-site as a link on a dodgy, spammy or even non-relevant site, as again you can be penalised for this. Quality rather than quantity on this. If you can get a link from a government body then this is good.

    For example is you are a Environmentally friendly hotel, you would aim to get a link to relevant websites such as Environmentally Friendly Hotels.  

    For accommodation providers useful links to include on your web-site could be to Visit Britain (http://www.visitbritain.com), Discover Ireland (http://www.discoverireland.com), Visit Scotland (http://www.visitscotland.com), English Heritage (http://www.english-heritage.org.uk), The National Trust (http://www.nationaltrust.org.uk), B&B News (http://www.bandbnews.co.uk), Foreign Perspectives - aimed at ex-pats (http://www.foreignperspectives.com) ... in fact any web-site you deem is of interest to your guests and people viewing your web-site - just ensure they open in a new page!

    * The above will add value to how Google rates you and positions you for searches

    Page Rank

    Named after Larry Page, to measure the relative importance of the web-site on the www. Pages that receive a higher PageRank and are more likely to appear at the top of the search results and that is why we, as owners of websites should find this important rather than as some sort of web status!

    Recently Google has cleaned up on Content farms, where people just put info on to get the website around and to try to dupe Google and get themselves a higher ranking and exposure. This process has meant that lots of websites have lost their Google ranking (approx 12%) and on the proverbial naughty step we would guess.

    Check here to see what yours is: http://www.prchecker.info/check_page_rank.php.

    Admittedly PageRank is not as important as some think, hence why its not on the Google Webmaster Tools section anymore, as some thought it was the most important metric to track, which is simply not true, however it does give you an idea of how the web-site is ranked or viewed with the gods @ Google.

    THE BIKER GUIDE summing up...  

    We hope this article will help you in certain areas of your website and hopefully to help you choose wisely what information is included, where you exchange links and how your web-site is developed.    If you already knew all of the above, please accept our apologies and welcoming you to our world of seo geekness!

    Resources  

    Google Analytics

    PR checker

    Three click rule

    Environmentally Friendly Hotels

    Environmentally Friendly

    Alexa

    THE BIKER GUIDE - With over 1,000 visitors a day ... Hits -  no comment!   Bringing the Biker Community together!  

    www.thebikerguide.co.uk   

    follow and join us on www.facebook.com/bikerguide

  4. The Story of THE BIKER CALENDAR

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    The idea struck me a while ago, that a Calendar which featured Bikers from various Motorcycle Clubs across the UK similar to 'The Calendar Girls' would be:

    a: A good idea

    b: Funny

    c: Interesting to produce

    When THE BIKER GUIDE web-site was born in early 2009, it was decided that part of the plan for the first year of trading would be to produce THE BIKER CALENDAR, with a charity donation from each one sold given to NABD. The hunt then began to source all sorts of information and groups to be involved.

    Contrary to popular belief this process takes over six months to prepare, work on and produce. Here follows the story...

    Initial preparations

    We asked our focus group if they think it is a good idea, which consisted of best mates, mother and husband. Answers included 'How funny', 'Yeah baby', 'Can I be in it', 'Very creative' and a comment from the Victor Meldrew Biker, which we put down to the time of the month (and shall not repeat). So going with the majority we began.

    Contact various printers from local businesses to web-based to a company who was recommended, to request prices and samples of A3, A4 and A5 size. On receiving the samples we then sourced envelopes that fitted said Calendar and then hot footed it to the Post Office to price the cost of postage to the UK, Europe and beyond. The decision is made to go with A4 size for the ease of delivery, that the Calendar will arrive unfolded (Hey, it could be in the post for weeks going to the USA, Canada and Singapore), the image would look good on an A4 size and also the cost of p&p for this size would be an acceptable add on.

    Bikers who want to get naked

    The calendar would feature Bikers from around the UK,with volunteers virtually naked and carefully posed with their bikes, to avoid any embarrassment or envy and artfully taken in black and white. The main ethos whilst producing the Calendar would be: 'Its all about the comedy value'.

    We needed eleven clubs, some random Bikers, plus front cover ladies and through thebikerguide.co.uk, e-shots, the wonderful facebook and good old word of mouth we began to ask for Motorcycle Clubs who would like to be involved.

    We quickly began to receive e-mails from people who wanted to be involved and then we had to co-ordinate where they were based, when they were available and where the photograph could be taken i.e.: in a place we would not all get arrested.

    From April of 2009 until mid August we travelled to visit various Biker Clubs and Rallies across the UK, to take photographs including The Royal British Legion Riders Branch, Northern Harley Club, FELP, The Wrecking Crew, Unwanted MCC, Royal Oak Rejects and Salutation MCC. We also managed to get some budding 'David Bailey wannabes' to take some pictures from areas we could not get to, which included NABD members in the South, Bristol & Avon Roadrunners MCC and Jesters MCC.

    On attending the photo shoot for the RBLRB in the Midlands, where all the men had misread the brief where it stated 'Virtually undressed' and on asking how we prepared for the shoot, on saying "We set the shoot by placing the Motorcycles in a formation and then you get undressed down to your underwear and then get into place", I was met by blank looks,and a bit of mumblings until one brave chap said "We thought we had to be naked love, so we have nothing on underneath". On keeping my composure and always the professional, my eyes were averted throughout from the 'dangly bits' and no comments were made. Afterwards when the photograph was taken and we enjoyed a much deserved drink, I was asking where everyone had come from to take part, with a few people coming from the South of England. I innocently (and now infamously) said "I hear that the RBLR are bigger down South than up North"!

    During these months we did receive more applications than we actually produced, where some people got giddy and put their club forward to be included, without checking that all were prepared to strip! Sadly a few had to withdraw their offer or simply went awol, so as you can imagine some times it was like wading through mud as we filled the schedule for the Calendar months with clubs, deleted clubs, added a club, deleted a club and so on...

    Find a graphic designer who can touch up the bums of Bikers

    So how do you ask a graphic designer to do the job in hand - well it went something like this:

    "We are to produce a Calendar featuring Bikers in various state of undress, imagine The Calendar Girls meets Wild Hogs, where we need the image changed into black & white, colour added to certain parts, some items of clothing removed, some 'Baby Bikers' hidden, some airbrushing, some heads changed (naughty Bikers not looking at the camera) - Oh and four ladies cut from separate images on a blue screen type photograph and put on an open road holding up cards for the year."

    Surprisingly we received many people wanting to take the job, (maybe they wanted the challenge) so we ploughed through the fifty responses to see what work they had done previously, if anything was similar to what we wanted, how creative they were, asked for a few samples, until we finally we found our guy.

    Transform the photographs into works of art

    Of course it would have been easier to just produce a Calendar with colour or just black and white photographs, as they were taken, with people looking elsewhere, lots of private parts hanging out and no added extra, however that would have been easy, boring and not really what the ethos of THE BIKER GUIDE is about. In fact, we wanted each image and the Calendar as a whole, to be individual for each club, for each photograph to show the personality of those included and ultimately for the Calendar to flow from the cover until December 2010 to produce a piece of Biker memorabilia and something people would want to hang on their walls for 12 months!

    The images would be sent through to the graphic designer with instructions such as "Take off bra from lady on the left", "Put sticker over ladies right boob", "Cut man and bike out of picture, turn around and place on road", "Take head off man on the right from image 1 and place on image 2 where they are looking away" and my personnel favorite "Check if anything is showing underneath all the men's hands".

    What a crazy idea

    We realised that THE BIKER CALENDAR would not appeal to everyone's taste, although we knew that those involved loved the idea and with many Bikers having a wicked sense of humour (How many wear fancy dress at rallies?) we hoped to sell enough to make a healthy donation to NABD.

    A donation of £321 was given to Rick Hulse at this years You've Been Nabded, at Astel Park, Chelford on May 8th, from sales of THE BIKER CALENDAR 2010. In accepting the cheque Rick said that "When people start up in business they have a lot of things on their minds and goals they have in place. In the first year of business for THE BIKER GUIDE, they have donated this cheque, as NABD is important to them".

    Sharon from THE BIKER GUIDEtalked about how she had a crazy idea a long time ago to produce a Calendar in the style of the Calendar Girls, with Bikers... although she was glad the calendar was not 'Scratch and Sniff'! During this speech she thanked all those involved, everyone who bought the calendar and also thanked Rick and NABD for supporting the idea and for never saying it was a crazy idea.

    THE BIKER CALENDAR 2011

    For the 2011 edition, we asked all those who wanted to be involved to fill in a simple on-line form so we could gain some extra information, such as how many wanted to be included, what the mix of male and female would be, where clubs were based, if images could be supplied and when, so that we could organise the production schedule to run more smoothly. However we experienced once again a few clubs who withdrew the offer or simply disappeared when we put into place a brief which included how naked people had to be!

    As always at THE BIKER GUIDE we listen to our visitors who asked for more nakedness and more ladies and for the 2011 edition we have also injected more humour and many interesting touches.

    All in all, 102 Bikers in various forms of undress have taken part for the 2011 edition, tastefully taken, artfully produced with lots of humorous touches and colourful highlights and features Motorcycle events for the 2011 season.

    Those who dared to bare include members of NABD, RBLRB, 4 Fs MCC, Southport Original Cruisers, But Why? Wrecking Crew, Knights of the Shire MOC, Westhoughton MCC, Jesters MCC and The A59ers RC

    In association with THE BIKER GUIDE web-site the calendar is already selling like pints at a Biker Rally, with a limited print run.

    £1 of every Calendar sold is being donated to NABD.

    See here:

    THE BIKER GUIDE

    The web-site is aimed at anyone with an interest in Motorcycles and the Biker scene. Including information on Rallies, Shows, Clubs, News, Biker Pubs, Clothing, Biker Friendly Accommodation, Camping, Custom & Parts, Services for Events, Touring and much, much more, all on one regular updated and user friendly site.

    The web-site was launched in January of 2009 and has already gained a loyal audience and has quickly become a favourite with many 'Bikers'.

    Article produced by Sharon Rollisson-Slaughter on behalf of THE BIKER GUIDE