Category: Moto GP

1. PREMIUM SPARE PARTS SPECIALIST UNBRAKED ZOOMS INTO 2024 WITH GRESINI RACING MOTOGP SPONSORSHIP

   Posted on 12:00pm Friday 2nd Feb 2024

   Unbraked Moto Parts brand has signed a partnership with MotoGP Gresini Racing for the 2024 Season. Through the partnership, Unbraked will increase their brand exposure and legacy, as well as getting premier marketing positioning through the world’s oldest and most competitive motorsport series. Hailing from their Girona, Spain headquarters, Unbraked pride themselves in providing their customers and clients the best parts and the most valuable advice for all kinds of motorcycles. As they now increase their reach and array of solutions, it is only natural that they take to the best motorcycling championship in the world as an effective marketing platform. And there can be little doubt that there’s no bigger story in MotoGP this year than the Marquez brothers professional reunion under the Gresini Racing roof. Thanks to an exciting turn of events, 2-time World Champion Alex Marquez and 8-time World Champion Marc will be together once again, riding the blue-liveried Ducati machine for the Italian Team. EDUARD MONTOJO – UNBRAKED CEO & FOUNDER “It’s a special moment. Not only we are expanding towards new markets and opening to new clients worldwide, but we are doing so while partnering with possibly the most exciting story in racing right now. Since the early days, Unbraked is paired with the uttermost passion for riding and an eye for excellence: values that today we share with the Gresini family and and the Marquez brothers”.   SILVIA SCHWEIGER – CLIENT DIRECTOR RTR SPORTS MARKETING “I’m very happy about this partnership. Unbraked is a young, passionate and dynamic company with a strong vision and clear objectives for the future and MotoGP and Gresini Racing are the perfect fit for their strategy.   CARLO MERLINI – COMMERCIAL & MARKETING DIRECTOR GRESINI RACING "I’m delighted to announce this new partnership between Unbraked and Gresini Racing MotoGP.  The young and dynamic spirit poured by Eduard into Unbraked will definitively drive the partnership to success…not to mention the Marquez duo that, for their popularity and most of all the fun that we all expect them to deliver on-track, will give the right boost to enforce the presence of Unbraked in the markets where they operates as well as stretching the boundaries of the business. I would like to thank Eduard for his trust and enthusiasm."

2. FEDERAL OIL AND GRESINI RACING CONTINUE MULTI-YEAR PARTNERSHIP IN MOTOGP CLASS

   Posted on 12:00pm Monday 29th Jan 2024

   Federal Oil™, a motorcycle lubricants under PT ExxonMobil Lubricants Indonesia (PT EMLI) and Gresini Racing officially announced a new multi-year partnership in the MotoGP class. 
   
   The commitment for more than 1 decade with a series of positive achievements in the last 2 seasons, made Federal Oil™ confident to achieve more podiums and achievements with Gresini Racing MotoGP Team in the future. 
   
   This is also reinforced by the joining of the 8-time world champion, Marc Marquez who at his first test with Gresini Racing at Valencia in November 2023, impressed by finishing 4th at the end of the test.

   SRI ADINEGARA – MARKET DEVELOPMENT DIRECTOR PT ExxonMobil Lubricants Indonesia
   "Federal Oil™ are pleased to announce a new multi-year partnership with Gresini Racing. We believe that the presence of the Marquez brothers who have a strong bond will give new enthusiasm to fans and all Federal Oil™ stakeholders in Indonesia, and are expected to be able to provide even better results and win the world title for the first time in the MotoGP class for Gresini Racing. The partnership that has been established for more than 1 decade is getting stronger, as evidenced by Indonesia being in the first place of Gresini's fans base according to the data we have, and mostly dominated by young people. We believe, that joining Marc Marquez is also a momentum to be able to increase brand trust and loyalty to the Federal Oil™ brand, especially for young people and matic motorcycle users. The partnership is also in line and continuing Federal Oil™ brand campaign (Pasti Makin Nyaman), especially for Federal Matic products, which Federal Oil™ and Gresini Racing are committed to providing comfort for motorcycle users in Indonesia. Especially in terms of carrying out daily motorcycle maintenance using Federal Matic products that have Triple Comfort Formula technology, which makes the engine cooler, more economical and provides comfortable also maximum acceleration on the motorcycle engine."

   CARLO MERLINI – GR COMMERCIAL & MARKETING DIRECTOR
   “I can’ be any happier to announce the continuation of the partnership between Federal Oil and Gresini MotoGP. When, back in 2012, we expanded our views to South East Asia, Federal Oil was our first seal for a partnership that throughout the seasons has been successful on every front, on the track and away from races. And now this newly signed extension will take the partnership to its 14^th year, making it one of our longest lasting ever, as I’m an absolute believer that duration is always the best sign of a sound relationship.  Gresini Racing will continue supporting Federal Oil™ in their activation program which aims to engage consumers and mechanics across Indonesia and to enforce their leadership in the two-wheel lubricant market.”

    

3. IP BACK IN THE MOTOGP WORLD CHAMPIONSHIP TOGETHER WITH GRESINI RACING

   Posted on 12:00pm Friday 26th Jan 2024

   IP api Group, the main Italian private company in the fuel and mobility services sectors, returns to the motorcycle racing world championship scene and will do so with Gresini Racing. 
    
   This is a big comeback for the iconic Italian company, which chose the Marquez brothers and the light-blue colours of Team Gresini Racing MotoGP for its two-wheeled world stage resurgence. IP’s fully Italian brand will be present on the side fairings of the two Desmosedici machines #73 and #93, on the sleeves of both Alex and Marc’s leathers as well as on the pit-box panels, team trucks and hospitality.   
   
   The partnership agreement between IP and Gresini Racing MotoGP will have a three-year duration, a sign of great trust in a project that promises to be a really interesting one.

   UGO BRACHETTI PERETTI – IP Gruppo api PRESIDENT
   "IP is back at supporting Italian motorcycling racing around the world. During api’s recent 90-year-anniversary celebration, we remembered the tight-knit relationship between our Group and the great riders, the Italian teams, and their success in the motorcycle racing world championship history. With the same spirit, we will be alongside team Gresini with the ambition of accompanying it towards great sporting results. Motorcycle racing is courage and commitment, but also technique and talent: we will share the energy of the emotions that this MotoGP will give with all fans and enthusiasts.”
   
    NADIA PADOVANI – GRESINI RACING TEAM OWNER
   “We’re absolutely proud to be announcing the start of a three-year partnership between IP and Gresini Racing MotoGP. The api Group is a historic Italian company with the Brachetti Peretti family at the helm, the same family that founded it back in 1933, and that during the ‘60s was sponsoring motorcycle racing around the world. 2024 is therefore a special year, because it marks the return of the company in the motorcycle racing scene after a long time – and obviously we’re very pleased to be part of such milestone. We’d like to thank the President Ugo Brachetti Peretti for the trust placed in our projects and for choosing Gresini Racing as a partner in this historical stage for the Group.”

    

    

    

    

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4. The Aprilia Tuaregs consistently at the top in the African desert

   Posted on 12:00pm Friday 19th Jan 2024

   JACOPO CERUTTI, SECOND, STRENGTHENS HIS GRIP ON THE LEAD IN THE OVERALL STANDINGS OF THE AFRICA ECO RACE WITH FOUR LEGS LEFT TO REACH DAKAR

   FRANCESCO MONTANARI CONTINUES TO ASTONISH, ONCE AGAIN THE LEADING ROOKIE, JUST MISSING ANOTHER LEG PODIUM

   With just four legs left to reach the final destination of Dakar, Aprilia continues to battle at the top of the Africa Eco Race. At the end of almost 400 km of special trials tackled yesterday in segment number 8, the Aprilia Tuaregs ridden by Jacopo Cerutti and Francesco Montanari occupied second and fourth place respectively.

   On the treacherous sand dunes of Mauritania, Cerutti and his Tuareg were once again protagonists, putting in an outstanding performance and battling with direct rivals, Alessandro Botturi and Pol Tarres, with whom he shared much of the route today, taking on some complicated navigation. The prestigious placement earned today allows him to increase his lead in the overall standings, with his closest adversary, Botturi, at a gap of 3’03, whereas Tarres is 22’22” behind.

   With a splendid third place two days ago, his first leg podium in his first ever race in the African desert, Francesco Montanari was once again a protagonist in yesterday’s segment, finishing fourth and barely missing another sensational podium. This is an outstanding result that allows him to consolidate his sixth place in the overall standings - the best of the rookies.

   Today, the riders will tackle the ninth leg, returning to the Amodjar bivouac after travelling 467 km, including 364 km of timed special trials.

   For updates on all the news, follow the web page
   www.aprilia.com/it_IT/aprilia-racing/aprilia-tuareg-rally/africa-eco-race/

   JACOPO CERUTTI
   “A complicated day, but one we came out of on a positive note! At the beginning we found rather soft sand dunes and I got stuck in the sand a couple of times. What’s more, I quickly found myself blazing the trail, having caught Botturi after just 15 km. At that point, identifying the right trail wasn’t simple, but in spite of this, I continued blazing the trail for practically the entire leg, even when Tarres caught us, all the way to the end.”

   FRANCESCO MONTANARI
   “This was a fantastic leg. In the first 80 km, we found a lot of sand and I found myself in difficulty on a couple occasions, but I managed to overcome quickly. After that, I navigated well and maintained a good pace. Towards the end, I tried to push a little harder, so I managed to arrive at the destination extremely close to the top three, which is truly satisfying, also because I always feel good on the bike

5. 6 tips for motorcyclists to stay safe on the roads

   Posted on 1:45pm Tuesday 16th Jan 2024

   Riding a motorcycle will offer you a unique experience that feels unlike any other. But although driving a bike comes with the benefits of easier parking, speed and low fuel costs, it also has an increased risk associated with it. Motorcycles are more exposed to accidents, and statistics show that each year, a high number of motorcycle riders are seriously injured or killed. For example, in 2020, the number of motorcyclists killed reached 4,308 in Great Britain. 

   To stay safe on the road, motorcyclists must act cautiously and always wear protective gear. Here is everything you need to know about motorcycle safety tips. 

   Get the right gear

   You will always have greater freedom on the open road on a motorcycle, but you will also be more exposed to hazards and dangers. If you get into an accident without wearing the right gear, the consequences can be fatal, and you could lose your life. But even if you are never in a collision, simple things might hurt you. For example, you might get hit by a rock on the road, which can have terrible outcomes when you are unprotected. 

   However, you will have an improved layer of protection if you wear the right gear. Here is the protective gear you need to have while driving your motorcycle.

   • Helmet: Motorcyclists should always wear helmets, as these simple items can really save lives. The risk of death increases if you don't wear a helmet, so don't take any chances and wear a high-quality one that meets the Department of Transportation Safety Standards. Most motorcycle fatalities cause head injuries, so you need to pay attention when you choose your helmet. Your helmet should fit your head properly, have zero slippage, no vision obstructions and cover most of your head. Also, remember that a full-face helmet will offer greater protection, so don't opt for windscreen models. 

   • Protective Clothing: Road rash can be a real threat, and the riders who have suffered the pain probably know this aspect. So, getting fortified jackets and riding pants will be better to make the burn less likely to appear.

   • Gloves: Your hands must also be protected while riding your motorcycle, as they can be exposed to all the road elements. So, it will be better to opt for high-quality gloves to keep your hands safe without impeding your dexterity.

   Boots: Sturdy boots are also essential to wear, as they ensure protection in case of a crash and protect your skin from the engine's heat.

   Maintain your bike in good shape

   Many riders leave their bikes in the garage and drive them only on special occasions. However, if you haven't used your motorcycle for some time already, you must check it and ensure it is in good shape before riding it, especially on long drives. 

   Even if you ride your bike daily, you should still give it a general safety inspection before you head on the road. Keep a list of things you must check, then inspect all the parts. For instance, you must see if your signals and lights are working properly. Then, you will need to check the tire pressure and ensure there are no signs of loose parts or damage anywhere on the bike.

   Look twice

   This tip might be more suitable for car drivers, but motorcycles should also double-check to ensure they are safe and will not get involved in a car accident. Motorbikes are smaller than cars, making them harder to see. This is why numerous motorcyclists get involved in an accident, as the other drivers don't check enough their environments and miss motorbikes. 

   Most motorcycle accidents are caused by car drivers. So, even if motorcyclists respected all the legislation and kept their distance, they might still get involved in an accident because of another party's negligence. Although motorbikers can get compensation if they were involved in an accident that didn't happen because of their fault (check out more at www.personalinjuryclaimsuk.org.uk), it is better to double-check to reduce the chances that an accident will happen. 

   Pay attention to the weather

   You also need to check the weather, as adverse weather conditions are one of the reasons why motorcyclists get involved in an accident. So, look at the weather before, especially if you are going on a long road. Motorbikes are not as solid as the other vehicles, so riding in adverse conditions can be more dangerous. Additionally, because there are only two wheels, the traction and visibility during rain are reduced, which can lead to more accidents. 

   Therefore, you should always check the weather and postpone your trip if there is heavy rain or snow.

   Leave sufficient space

   One of the most common mistakes drivers make is not leaving enough distance behind the vehicle in the front. This is also important for motorcycles, as even though a bike stops faster than a car, it still needs a fair bit. For example, a motorcyclist driving at 70 mph will need around 245 feet to brake. 

   Ride sober and alert

   It should go without saying that driving under the influence of alcohol and drugs is never a good idea. Also, you shouldn't ride if you are overly stressed or sleep-deprived. The risks in doing so increase for each person, but especially for motorcyclists who need to have a fast reaction time and be at their full faculties. 

   The other driver participants often ignore motorcyclists, so they need to ride with more attention to ensure they stay safe. But that can't be done when a person is exhausted or tired. 

   Conclusion

   Riding a motorcycle can be an exciting and pleasurable experience. Still, you need to understand the risks you expose yourself to and take precautions to reduce the chances that an accident will happen. Wear your gear, always check your environment, and be alert so that nothing bad will happen to you.  

    

    

   Image source - Image by Freepik 

    

    

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