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Category: Ducati

  1. Zaha Hadid Architects, one of the most famous architecture practices in the world, visiting the Motor Valley

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    Ducati and Zaha Hadid Architects joined together in Bologna to brainstorm and exchange ideas over design.

    The Italian motorcycle manufacturer is worldwide renowned for its iconic design as well as for its highly technological solutions, so a few representatives of Zaha Hadid Architects, one of the most important and distinctive architecture practices in the world, took the chance of a trip to Emilia-Romagna region to visit the Motor Valley and meet one of the brands that take part in this project that promotes the territory.

    Organized by Craq Design Studio, the agency from Bologna that manages the communication of Motor Valley, the introductory meeting gave the chance to these important international companies that base their activity on design and style, to exchange ideas over future trends.

    Andrea Ferraresi, Ducati Design Center Director, stated: “It is with great pleasure that we met Zaha Hadid Architects’ representatives from London. We’re always open to cross fertilization between different design sectors. We exchanged ideas over future trends of design in respective fields and discussed the development processes and approaches to creativity”.

  2. Ducati UK at Motorcycle Live with 5 new motorcycles

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    • UK debut for five new models: Panigale V4, Scrambler 1100, Multistrada 1260, 959 Panigale Corse and Monster 821
    • Be Wiser Ducati riders Shane Byrne and Glen Irwin to visit the stand
    • New accessory and apparel range on display
    • Ducati store will be retailing latest apparel collection
    The new 2018 Ducati range will be on display at this year’s Motorcycle Live (18-26 November) with the addition of five new models. The most prominent of these will be the Panigale V4 which only last week won the title of “Most Beautiful Bike of the EICMA Show” in Milan. In addition to the Panigale V4 will be the limited edition V4 Speciale taking centre stage and featuring a special livery, carbon accessories, full titanium Akrapovič exhaust system and a host of other special components.
     
    The 959 Panigale not to be outshone sees the introduction of the stunning 959 Panigale Corse. This new 959 Panigale is enhanced by a dedicated livery inspired by the colours of the MotoGP, This exclusive version of the 959 Panigale is equipped with high-quality Öhlins suspensions. It has a multi-adjustable titanium-nitride treated Öhlins NIX30 fork with a diameter of 43 mm, and a multi-adjustable Öhlins TTX36 shock-absorber.
     
    The Multistrada is upgraded with a new Ducati Testastretta DVT (Desmodromic Variable Timing) 1262 cc engine, new chassis, more advanced electronics, and an aesthetic update that includes new fairing panels and lighter, sportier looking wheels. The Multistrada 1260 S, S Touring and Pikes Peak versions will be on display at Motorcycle Live and be joined by the Multistrada 950 and Multistrada 1200 Enduro.
     
    Another model that has seen an upgrade for 2018 is the new Monster 821. Launched prior to the Milan show, the introduction coincides with 25 years since the unveiling of the original Monster 900. The 821 features the same aesthetic and functional features of the Monster 1200 such as the redesigned tank and tail unit, headlight, TFT instrument panel and silencer.
     
    It is not only the Ducati range that sees new introductions, the Scrambler brand welcomes the new Scrambler 1100 range to the land of joy. The new model comes in three versions with standard, special and sport models with each having defining features but all sharing the new 1079 cc engine. Also new for 2018 is a black version of the Desert Sled and new 803cc Scrambler Street Classic.
     
    As well as the new models, visitors will also be able to see the rest of Monster range including a Monster 797 and Monster 1200, , more from the Scrambler range with the Sixty2 and Café Racer versions and Supersport and Supersport S including an S version with touring accessories.
     
    The XDiavel family sees a new addition with the stunning new iceberg white version, this will be on display alongside a Diavel Carbon. The Hypermotard 939 SP always looks sensational but with the addition of Ducati Performance accessories this is a must see at Motorcycle Live.
     
    Shane Byrne’s British Superbike Championship winning Be Wiser Ducati will be on display for the duration of the show with the man himself making a special appearance on the first Sunday. Team mate Glen Irwin will also visit the stand on the closing day of the show.
     
    As usual there will a Ducati store retailing the latest Ducati apparel and gifts and Ducati UK staff will be on hand to help with queries or advice.
     
    The Ducati stand is located in Hall 3A stand 3F20. For more information about Motorcycle live and ticket information visit: www.motorcyclelive.co.uk
     
    For further information on the 2018 model range visit www.ducati.com
  3. EICMA 2017 visitors award the Ducati Panigale V4 “Most Beautiful Bike of Show”

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    • 61.17% of voters deem the new Ducati superbike the “queen” of the show
    • This is the thirteenth time the popular vote has been held and the ninth time it has been won by Ducati
    • New record of visitors number ensure the 75th edition of EICMA is a success
    13 November 2017, Milan (Italy) – The Ducati Panigale V4 has won the title of “Most Beautiful Bike of  Show” at EICMA 2017. Despite tough competition from a host of new bikes, this thirteenth edition of the “Vote and win the most beautiful bike of the show” competition, organised by Italian magazine Motociclismo, was won by Ducati for the ninth time.
     
    More than 16,000 enthusiasts selected the Panigale V4 as their number one choice, making it the most popular bike among both EICMA visitors and “Motociclismo” website users. The new Ducati superbike won by a considerable margin, with 61.17% of total votes.
     
    On the last day of the show, on Sunday 12 November, Julien Clement, Senior Designer of the Ducati Design Center and Panigale V4 project Designer, received the award on behalf of Ducati, as final highlight of an intense week of exhibition and events which have seen over 600,000 visitors at EICMA, an increase compared to 2016 and a confirmation of the positive trend coming from the motorcycle sector. 
     
  4. Ducati World Première 2018, “Italian Symphony"

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    • Claudio Domenicali, CEO of Ducati, presents four new bikes and confirms the company’s constant growth.
    • The new Ducati bikes unveiled on the eve of EICMA 2017 in Milan are: Panigale V4, Ducati Scrambler 1100, Multistrada 1260 and 959 Panigale Corse
    • Streamed live worldwide: hundreds of thousands of people connected for the Ducati World Première 2018
    5 November 2017, Milan (Italy) – Titled "Sinfonia Italiana" ("Italian Symphony"), the Ducati World Première 2018 gave the press and thousands of eager fans a preview of 4 new motorcycles that will be on show at EICMA 2017 from 9 to 12 November at the Milano-Rho trade fair centre.
     
    This global event was held in the spectacular setting of the Linear Ciak theatre in Milan on the evening of Sunday 5th November. Streamed on the internet and broadcast in Italy live on SKY television, the Première saw Claudio Domenicali, CEO of Ducati Motor Holding, unveil the latest bikes, share the stage with international guests, celebrate a fantastic race season together with official Ducati Corse (MotoGP and WorldSBK) riders and illustrate the company's recent achievements and future goals.
     
    Ducati is a global brand with a solid Italian core: sporting spirit, excellence in design, a love of beauty and a capacity to arouse great passion and build unique experiences”, stated Claudio Domenicali as he opened the Ducati World Premiere 2018. “We’re a 1,600-person orchestra. We’ve come a long way. Today, we conceive, design, and build inimitable motorcycles. Every day, together with our dealers, over 5,000 people all over the world are committed to providing motorcyclists from 93 countries with nothing less than perfection! Motorcyclists whose appreciation of our work and bikes is growing constantly. The year 2017 will, in fact, be the best in our history, the culmination of eight straight years of growth.
    With these latest bikes in the 2018 range we aim to continue the “symphony” that stems from a team effort in which all members of the ‘orchestra’ interact in perfect harmony, each providing individual excellence to breathe life into our fantastic motorcycles.
     
    The first 2018 bike to be revealed was the Ducati Scrambler 1100, presented together with American model and influencer @Imogenocide, the star of the bike's launch video (soundtracked by the Fun Lovin’ Criminals). The Scrambler 1100 also comes in a Special version, which draws its inspiration from the custom world, and a Sport version.
    Also on stage was the Scrambler Mach2, the Desert Sled with a never-before-seen black livery and the new Street Classic.
     
    The evening continued with the 959 Panigale Corse, which maintains the tradition of Ducati twin cylinder sport bikes. Characterised by new, exclusive components and an eye-catching livery, this bike was ridden onto the stage by SBK rider Chaz Davies, who arrived in Milan directly from Doha, in Qatar, where he had just completed the last round in the SBK world championship, finishing an impressive second in both the race and the championship.
     
    Another new 2018 bike presented during the Ducati World Première was the Multistrada 1260. Mounting the new Ducati 1262 cm3 Testastretta DVT (Desmodromic Variable Timing) engine, it also features a new chassis set-up, more modern electronics and a re-style that includes side 'wings' and sportier-looking wheels. The Ducati “multibike” comes in several versions: the S version offers semi-active suspension and S D|Air - which maximises safety thanks to integration with an airbag-equipped jacket - while the Pikes Peak, the sportiest Multistrada version, features Öhlins mechanical suspension and forged aluminium wheels.
     
    During the evening Claudio Domenicali also showcased the Multistrada 1200 Enduro Pro, set to play a pivotal role in DRE (Ducati Riding Experience) Enduro 2018 courses, the XDiavel, introduced by award-winning chef Massimo Bottura in a special video message, and the Monster 821, presented to the press last week.
     
    The undisputed star of Ducati World Première 2018 was the S version of the new Panigale V4, the factory bike that comes closer to being a MotoGP prototype than anything ever seen. Ridden onto the stage by talented test rider Michele Pirro, this is the first mass-produced Ducati bike to mount a 4-cylinder engine derived directly from the Desmosedici GP.
    The new Ducati supersport family is a concentrate of technology, style and performance. Constituting a new chapter in the company's history, it also includes the exclusive, limited-edition, individually-numbered Panigale V4 Speciale.
    The Panigale V4 Speciale - with dedicated livery, titanium exhaust and billet aluminium components - was ridden onto the stage by non other than top-class tester and Ducati ambassador Casey Stoner, the perfect grand finale to close out the event.
     
    It is, then, a future-oriented, optimistic Ducati - and an array of dream bikes, accessories and apparel of outstanding style and originality - that awaits visitors (Hall 15, Stands N06 and N24) to the 75th edition of EICMA: clear confirmation, then, of the central role this iconic brand plays on the international motorcycling scene.
     
  5. James Hillier goes back to the future with Oxford Team Ducati

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    Oxford Products and Celeres Racing are proud to announce that James Hillier will be campaigning their Ducati 888 in the Motorsport Merchandise Superbike Classic TT Race at this year’s Classic TT presented by Bennetts meeting on the Isle of Man.

    Fresh from another successful TT campaign, where he secured a 2nd and two 4th places on the 37.73 mile Mountain Circuit, Hillier remains the 5th fastest rider in TT history. He will be riding the Celeres Racing Ducati 888 that celebrates the 25th anniversary of Oxford’s last TT campaign. To fully authenticate this replica the bike, with the support of Oxford Products, has been painted in classic 1992/3 Oxford livery, as used by Trevor Nation, Robert Dunlop and Mark Farmer.

    The Ducati 888 was built last year by Stafford Evans of Celeres Racing to compete in the 2016 Superbike F1 Classic TT race. Wearing Ducati red, Dave Hewson rode the bike to 11th place, with a best lap of 115.769mph.  Modifications were made to an original 1991 road frame and an abundance of carbon fibre parts were fitted to replicate the original machine. 

    Hillier will run race number 5 in 2017, the same number as Trevor Nation did 25 years ago and he will also wear replica leathers for the event. He was upbeat about his prospects.

    ‘I have a real ambition to win the Superbike race of course, but I will also make every effort to be the fastest man around the Island on a Ducati 888.’

    Team owner Stafford Evans was equally optimistic.

    ‘It’s a real honour to be able to replicate the Oxford team of 25 years ago. I actually think that with this bike and with James at the ‘bars, we have a real shot at bringing home the top prize. I am very excited.’

    Hillier is no stranger to the TT course having visited the rostrum several times. These include a Lightweight TT win in 2013 and a 2nd place in the F1 Classic TT in 2014.