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Category: Products & Clothing
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For more than 30 years Touratech has been manufacturing high-quality motorcycle accessories. Demanding motorcycle travelers from all over the world appreciate the quality of the indestructible parts. Around 350 motorcycle enthusiasts work at the company‘s headquarters in Niedereschach, Germany, to ensure that more than 3,000 products for fantastic motorcycle experiences are created from a constant stream of new ideas.
In addition to individual customer shopping experience on site in Nieder-eschach in the Black Forest with a 1000sqm showroom and its own locations in Hamburg and Kassel, Touratech GmbH also sells its products through numerous partners with sales bases throughout Germany and a worldwide network of distributors. The stores around the globe not only stand for first-class accessories and professional service. Thanks to their dedicated owners, they are bases for the global motorcycle travel scene, they are always availa-ble to offer help and advice.
In addition to direct contact with the customer, online trade is nevertheless becoming increasingly important Touratech supplies the products for adventurers all over the world with the help of over 20 web shops. The online store offers the complete selection of all products, which developers create with great attention to detail and which are manufactured in their own production facility by 350 employees in Germany in the Black Forest.
The passion for the product has made Touratech the number 1 in adventure motorcycle equipment. Touratech had its first online presence as early as 1996, and its first webshop in 1998, making it a pioneer in the industry. With the relaunch of the online store based on Magento 2, Touratech is taking the next step and laying the foundation for the coming years with its "Mobile First" strategy.
Touratech has already been relying on a Magento store for many years. Internationally, the web store is the decisive component of success, regardless of whether it is delivered to the customer via a distributor or directly from the central warehouse in Germany. „Already with Magento 1, the online busi-ness has developed very well in recent years, with the switch to Magento 2 and a new product information system we will reach a new level, says Martin Wickert, CMO of Touratech GmbH.
Due to the extremely positive experience with Magento 1, a switch to Magento 2 was the logical consequence, with the aim of improving usability, optimizing the checkout, speeding up loading times, perfecting the mobile displays and, of course, meeting the demands of the many languages, currencies, payment service providers, etc. that exist worldwide in the appro-ximately 50 countries that Touratech supplies, says Jo Wolframm, Head of E Commerce at Touratech GmbH. Touratech again commissioned Magento commerce partner Flagbit, which was already responsible for the previous Magento 1 store, to implement the project.
In order to further improve the usability of the store, the search function and the category view were fundamentally revised, the integration of a bike finder improves the buying experience and leads the customer directly to the right product. In addition, Touratech can provide its customers with numerous functions such as search suggestions or an error-tolerant search. In the category view, value is placed on the greatest possible clarity. Dyna-mic direct links to the relevant subcategories and extensive category filters allow customers to narrow down the display based on their desired criteria. Comprehensive content below the product display helps customers find the right product more easily.
Visit the new shop at shop.touratech.com
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For more than 30 years Touratech has been manufacturing high-quality motorcycle accessories. Demanding motorcycle travelers from all over the world appreciate the quality of the indestructible parts. Around 350 motorcycle enthusiasts work at the company‘s headquarters in Niedereschach, Germany, to ensure that more than 3,000 products for fantastic motorcycle experiences are created from a constant stream of new ideas.
In addition to individual customer shopping experience on site in Nieder-eschach in the Black Forest with a 1000sqm showroom and its own locations in Hamburg and Kassel, Touratech GmbH also sells its products through numerous partners with sales bases throughout Germany and a worldwide network of distributors. The stores around the globe not only stand for first-class accessories and professional service. Thanks to their dedicated owners, they are bases for the global motorcycle travel scene, they are always availa-ble to offer help and advice.
In addition to direct contact with the customer, online trade is nevertheless becoming increasingly important Touratech supplies the products for adventurers all over the world with the help of over 20 web shops. The online store offers the complete selection of all products, which developers create with great attention to detail and which are manufactured in their own production facility by 350 employees in Germany in the Black Forest.
The passion for the product has made Touratech the number 1 in adventure motorcycle equipment. Touratech had its first online presence as early as 1996, and its first webshop in 1998, making it a pioneer in the industry. With the relaunch of the online store based on Magento 2, Touratech is taking the next step and laying the foundation for the coming years with its „Mobile First“ strategy.
Touratech has already been relying on a Magento store for many years. Internationally, the web store is the decisive component of success, regardless of whether it is delivered to the customer via a distributor or directly from the central warehouse in Germany. „Already with Magento 1, the online busi-ness has developed very well in recent years, with the switch to Magento 2 and a new product information system we will reach a new level, says Martin Wickert, CMO of Touratech GmbH.
„Due to the extremely positive experience with Magento 1, a switch to Magento 2 was the logical consequence, with the aim of improving usability, optimizing the checkout, speeding up loading times, perfecting the mobile displays and, of course, meeting the demands of the many languages, currencies, payment service providers, etc. that exist worldwide in the appro-ximately 50 countries that Touratech supplies, says Jo Wolframm, Head of E Commerce at Touratech GmbH. Touratech again commissioned Magento commerce partner Flagbit, which was already responsible for the previous Magento 1 store, to implement the project.
In order to further improve the usability of the store, the search function and the category view were fundamentally revised, the integration of a bike finder improves the buying experience and leads the customer directly to the right product. In addition, Touratech can provide its customers with numerous functions such as search suggestions or an error-tolerant search. In the category view, value is placed on the greatest possible clarity. Dyna-mic direct links to the relevant subcategories and extensive category filters allow customers to narrow down the display based on their desired criteria. Comprehensive content below the product display helps customers find the right product more easily.
Visit our new shop at shop.touratech.com |
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Mitas, part of the Trelleborg Group, has announced a partnership with KTM Sportmotorcycle GmbH to fit the 2021 KTM 1290 SUPER ADVENTURE S with its TERRA FORCE-R tyres. This is the second Mitas original equipment fitment approved by KTM, following the Mitas E-07 on the 2019 KTM 690 ENDURO R model for which Mitas was honored with the KTM Supplier Excellence Award 2019.
“We are really proud that our products impressed KTM Sportmotorcycle once again. Sharing with them the same vision of high-performance products and passion for adventure, our partnership continues with an original equipment fitment on the most powerful KTM ADVENTURE motorcycle. The 2021 KTM 1290 SUPER ADVENTURE S is the ultimate high-performance adventure bike, and it needs an equally high performance tyre,” says Gustavo Pinto Teixeira, Vice President Two Wheels and Specialty Tyres.
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Mitas TERRA FORCE-R
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Mitas, part of Trelleborg Group, launches new versions of the popular Mitas SPORT FORCE+ in selected sizes. SPORT FORCE+ EV has a new compound designed for riders of hypersport motorcycles who are looking for a road legal tyre for hobby racing, while SPORT FORCE+ RS has a new Racing Soft compound.
“SPORT FORCE+ is a favorite choice of demanding riders who enjoy the grip, precision and dynamic performance of this range. The new “EV” version builds on an already strong platform and takes the tyre’s performance to the next level,” says Gustavo Pinto Teixeira, Vice President Two Wheels and Specialty Tyres. “We are extremely proud of the significant improvements introduced over the years on SPORT FORCE+ and these two new versions, “EV” and “RS”. We look forward to feedback from our riders over the coming months, as they take to the roads and tracks with our SPORT FORCE+ range.”
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Here are two of the new gloves available in the new spring/summer collection from Furygan – like the complete Furygan range, both gloves have been developed in conjunction with Furygan’s Motion Lab – the internal development research centre at Furygan headquarters in Nîmes, France – and are available now.
Jet D3O and Jet D3O Lady
The CE-approved Jet D3O and Jet D3O Lady gloves combine an enviable price tag and specification list. They feature a fully leather palm, D3O protection for the metacarpals and reinforcement on the palm. The mix of textile and leather across the gloves allow for high levels of comfort and protection – with exposed zones during a crash carefully considered. There are Furygan Sensitive Science inserts on the fingertips, meaning that touchscreen devices can be used without removing the gloves.
The Jet D3O glove, priced at £39.99, is available in size S-3XL in black/white, black/red, black/blue, black/fluo green, black/orange and black/fluo yellow. The Jet D3O Lady glove, priced at £34.99, is available in sizes XS-XL and in a choice of black and black/pink.
Volt
With dynamic colours and high-quality finishing touches, it’s clear to see that the CE-approved Volt gloves have been inspired by Furygan’s racing heritage and expertise. Made from a mix of textile and leather, Volt gloves feature a 100% leather palm, metacarpal protection and reinforcements across the glove as well as pre-shaped fingers. They have Furygan Sensitive Science on the fingertips so that touchscreen devices can be used without needing to remove them.
Available in sizes S-3XL with an RRP of £59.99, the Volt gloves are in UK dealers now.
www.nevis.uk.com
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Mitas, part of the Trelleborg Group, enhances its offering to the trail/adventure segment of the motorcycle market, and due to popular demand reintroduces a number of sizes to its E-07 range alongside the successful E-07+ to give riders in this dynamic segment even more choice.
Gustavo Pinto Teixeira, Vice President Two Wheels and Specialty Tyres, explains: “The E-07 is a true 50% on-road and 50% off-road adventure tyre. Over its long years of service it has continued to be one of the most desirable choices for adventure riders, as it combines road riding performance and wear with more adventurous off-road trips. Due to its hardwearing compound and optimal performance on- and off-road, the E-07 remains a preferred choice on many journeys across the world.”
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