The Heritage Motor Centre, in conjunction with local design agency Box Clever Marketing, has been shortlisted for a prestigious national award for its conference brochure and e-brochure.
The Centre is among the final four for the Best Brochure – Venues/Destinations category in the Meetings Industry Marketing Awards (MIMA) 2011. The HMC has been shortlisted alongside the Hong Kong Tourism Board, Jersey Conference Bureau and Victory Services Club in London. All the award winners will be announced at the Park Plaza Riverbank London on Monday 17 October.
The HMC and Box Clever Marketing have successfully developed an integrated campaign with the tagline ‘an ideal blank canvas for conferences, meetings and events’. The campaign focuses on the Centre’s unique selling points including the expert and personable team, the large amount of conference space, the central location, positive quotes from clients and that delegates can look round the Museum for free. The project was so successful it even expanded into the reception area to improve communication, increase bookings and occupancy and maintain the day delegate rate during the economic downturn. The success of the campaign is reflected by occupancy rising by 7%, confirmed bookings from new customers increasing by 25% and the e-brochure on the website receiving 100's of views per month. 8% of confirmed bookings so far this year have come via online sources compared to 5% for the entire 2010.
Penny Tyler, Marketing Officer at the Heritage Motor Centre stated “We are thrilled to have been shortlisted for a national award. We hold conferences for blue-chip clients ranging from O2 and Hewlett Packard to Tesco and Virgin but we are still relatively unknown for the fantastic and diverse range of conference facilities that we have. We are competing against key global destinations for this award but the fact we have been shortlisted proves the calibre of the creative talent that there is here in Warwickshire”.
Justin Woodman, Managing Director of Box Clever Marketing, said he was proud to have been involved in a campaign which has received national recognition. “Our ethos is to dig deeper than any other agency to deliver commercial return on investment to our clients. We carried out significant research before we developed the creative concepts and ideas to hit the conference targets and grow the conference business”
The HMC is a dedicated conference and exhibition centre conveniently located off junction 12 of the M40 in Warwickshire. The Centre offers over 20 stylish meeting rooms for 6 - 600 delegates with internal and external exhibition space and outdoor event space licensed for 5000 people. Set in 65 acres, the Centre also boasts a meadow for team building, two 4x4 off-road tracks, 2000 free car parking spaces, and external hard standing (9700sqm), ideal for marquees and outdoor events.
www.heritage-motor-centre.co.uk
