Indian Motorcycle, America’s first motorcycle company, is proud to announce the renewal of its partnership as the headline sponsor for the Indian Riders Fest 2024 (IRF24). This partnership marks the continuation of a successful collaboration that marks the 10th anniversary of the official Indian Riders Group and celebrates the spirit of riding. With an extra day added to the program off the back of record-breaking attendance of over 3000 people from 39 nationalities in 2023, IRF24 aims to bring together riders and fans from all corners of the globe to reconfirm its position as one of the most significant gatherings of Indian Motorcycle enthusiasts globally.

Located in ÄŒeské BudÄ›jovice (Budweis), Czech Republic, from July 13-16, IRF24 promises to be an unforgettable experience for motorcycle enthusiasts with a host of exciting activities, exclusive product showcases, and unforgettable rides. In addition, the festival’s 2024 theme, ‘Back In Time,’ will take participants on a journey through the storied history of Indian Motorcycle with an immersive experience that pays homage to the classic designs and innovations that have defined the brand over the years, illustrated with a display of iconic vintage models.

“We are delighted to renew our partnership with Jean-Marie and the IRF team for Indian Riders Fest for 2024,” said Grant Bester, Vice President International for Indian Motorcycle. “Indian Motorcycle has always been committed to the riding community, and the IRF is not just a celebration of our motorcycles but also highlights the dedication of our riders. The rapid evolution of the IRF since 2019 is a testament to the team and as the major event on the international calendar, it allows us to connect with owners at a deeper level. After the hugely enjoyable time I had at the 2023 event, I cannot wait to meet, and ride, with everyone in Budweis again next year.”

Jean-Marie Guyon, the organiser of the IRF, commented, “I am thrilled at this renewed commitment from Indian Motorcycle. It marks another exciting chapter in our ongoing collaboration. We look forward to taking IRF24 to new heights and creating unforgettable moments for the Indian Motorcycle community. Indian Motorcycle and the IRF team are eagerly anticipating the event and invite motorcycle enthusiasts from all over the globe to come and be part of this extraordinary event. With our theme of ‘Back In Time,’ we’ll take you on a nostalgic journey back to an era filled with music and freedom, a time before social media dominated our lives. Let’s make memories and friendships that will last a lifetime.”

Alongside a variety of food and retail stalls, festival goers will be thrilled with heart-stopping performances from the Wall of Death, fearless stunt riders, live concerts, a genuine Indian Motorcycle apparel shop, the Indian Motorcycle Roadshow truck offering test rides on the latest models, and much more.

Another major feature of the 2023 festival was the AMD-approved Budweis Indian Motorcycle Custom Show, the only custom show to be 100% dedicated to Indian Motorcycle. Back with official AMD approval for 2024, the larger custom show will again be a showcase for skilful builders and incredible craftsmanship. More details of the 2024 Budweis Indian Motorcycle Custom Show will be detailed in a future release.

Until the end of October, attendees can take advantage of special “early bird” discounted prices on IRF24 tickets, Riders Packs, and hotel accommodations. Additionally, the event offers a unique “Two Person” ticket option and Riders Pack, providing a 15% saving over buying two separate tickets, an excellent opportunity for riding partners and friends to join in the festivities.

To stay up to date with all the latest news and developments about IRF24, visit the newly redesigned IRF24 website which now includes an e-shop where enthusiasts can purchase tickets, Riders Packs, and even hotel accommodations.

Festival Website:  www.indianridersfest.eu
Direct e-Shop link: eshop.indianridersfest.eu

The Indian Riders Fest has become an essential date for Indian Motorcycle riders welcoming everyone, regardless of motorcycle brand. Anyone interested in planning on attending IRF24 should mark their calendars, visit the festival website to secure their tickets, and get ready for four days filled with laughter, new friendships, and a celebration of the simplicity and freedom that characterised a bygone era.

Below is just a taste of the packed program throughout the weekend:

• Larger Budweis Custom Indian Motorcycle Show – AMD-Approved
• Indian Riders Group 10th Anniversary Celebration
• Indian Motorcycle Demo Rides
• Vintage Indian Motorcycle Display
• Indian Motorcycle Bar & Chill-out Area
• Parade Ride – New Route
• Guided Motorcycle Tours
• Wall Of Death Shows
• Stunt Rider Displays
• Street Artists & Dance Shows
• Live Music & DJs
• Secured & Monitored 24h Parking

Indian Riders Fest 2023 Official Video

The IRF23 video offers a glimpse into the excitement and camaraderie that participants can expect at this year’s event.

Following the huge success of BBC TV series 'Race Across the World', Ben is recruiting teams to take on a new UK-based fundraising challenge for the automotive industry, called Race Across Britain.

This event will raise vital funds to support people who are struggling or in crisis and is proudly supported by LKQ Euro Car Parts.

Ben is challenging automotive industry people to pair up with colleagues and take on this new and epic 3-day race across Britain in February 2024. The event will raise funds for Ben during a time when the charity is supporting more people than ever during the cost-of-living crisis.

A maximum of 50 teams of two people will be challenged to reach set checkpoints throughout Britain from 26th – 28th February 2024. The teams will have a strict budget to cover all food, travel and accommodation. They won’t know any of the checkpoints beforehand so they can’t plan or pre-book travel or accommodation.

Participants also won’t be permitted to drive themselves, but they can use any form of public transport and cycle, run or walk. Teams will need to plan their own routes carefully and tactically, travelling from one checkpoint to the next. They will be able to take on extra challenges along the way to earn additional budget and help them progress.

Take on Race Across Britain
Find out more and sign up now!

Matt Wigginton, Director of Partnerships, Engagement & Income said: “We’re so excited to launch this new and epic race next year! With no planes, no smart phones and no plans, Ben’s Race Across Britain is set to be frenetic and lots of fun. It’ll be a true test of ingenuity, resolve and anyone and everyone in our industry can take part.

“We know our automotive family loves a bit of healthy competition, so this is the perfect way to have some fun while also supporting your dedicated industry charity. Demand for our services has reached levels never seen before, with one person every 10 minutes contacting Ben for support. That's putting huge pressure on our ability to manage such a dramatic increase in demand. Race Across Britain is a brilliant way to show your support for our automotive family, and every penny raised will make a positive difference to people's lives. Get involved!"

Andy Hamilton, Group Chief Executive Officer at LKQ Euro Car Parts, said: “Once again, Ben has pulled out all the stops to create a fun and engaging event to raise critical money for their vital services. As the automotive industry’s charity partner, we’d be lost without them. It’s a pleasure for LKQ Euro Car Parts to sponsor their Race Across Britain event. We’re looking forward to seeing some of you at the starting line!”

Whenever any member of our automotive family is struggling, or in crisis, we all rally to support.

As a motorcyclist, there's nothing like hitting the open road for an extended excursion. A long-haul motorcycle tour gives you the freedom to explore the world around you in a way that you can't replicate with any other method of transportation.  

However, spending hours or days on the road can take its toll on your body and mind, but you don't have to sacrifice your creature comforts for the wind in your hair on the road. With that in mind, we've compiled a list of five ways to bring the comforts of home with you on your long-haul motorcycle tour.

1. Portable Power

Where you go, your devices go. But on a long-haul bike tour, you may not have many options to keep your devices powered up. That's where a portable power station comes in – you can even get one that can be charged using solar panels to be more environmentally friendly.

A portable source of power makes it so you don't have to worry about running out of battery life, even if you're out of reach of electrical outlets. Enjoy the peace of mind knowing you can always stay connected and powered up while on the road.

2. Pack Light and Nutritious Snacks

Food plays a vital role in the comfort level of your tour. While it may be tempting to pack junk food or stop for fast food, it's essential to pack light and nutritious snacks that will keep you full without weighing you down.

Some great options include fruit, nuts, and granola bars. Not only will these snacks be more satisfying, but they'll also keep you feeling energized for longer periods.

3. Listen to Your Favorite Tunes With a Bluetooth Helmet

Unless you love the sound of the wind for hours, a good helmet is crucial to your motorcycle gear. One with a Bluetooth feature allows you to listen to music and audiobooks or even take phone calls on the go. This keeps you entertained and helps lessen the feeling of isolation during solo trips.

4. Make Navigation Easier With a GPS

Getting lost on a long-haul trip can be frustrating and time-consuming. A GPS device saves time and energy and will protect your phone's precious battery life when outlets are scarce. You don't need to stress finding the correct route; simply plug in your destination and let your GPS lead the way.

5. Create a Comfortable Ride

A comfortable motorcycle ride is the key difference between a great excursion and an intolerable one. When travelling for long periods, you'll quickly discover the advantages of a good seat.

Installing a more comfortable seat will help prevent aches and pains. While you might not see the value of this upgrade for short rides, it's well worth the investment for long hauls.

Final Thoughts

Now that you know how to bring the comforts of home with you on your long-haul motorcycle tour, you can be more confident on the road and enjoy the experience more. By keeping these tips in mind, you'll be better positioned to take in all the sights and sounds of the world around you without compromising your comfort and well-being. Happy touring!

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The British Motor Museum has launched a range of festive lunches and dinners, served in the roof-top Sky Suite this Christmas. The Museum offers a unique sense of occasion for any event during the festive period, whether it’s for a corporate Christmas party or a shared table with family and friends. The stunning Sky Suite, with views over the Warwickshire countryside, provides the perfect backdrop for an exclusive party or shared event so guests can enjoy a festive dining experience to remember.

The Museum offers a seasonal private dining package, with the opportunity for drinks to be enjoyed amongst the car collection, followed by a delicious three-course festive dinner in the Sky Suite. A minimum of 80 diners is required, with costs from £37.95 per person.

Christmas lunches are also available from 12pm – 2pm on 8, 11, 12, 13 and 14 December, and are open to visitors, local companies, Members, car clubs and community groups. Visitors can enjoy a seasonal two-course or three-course lunch with all the trimmings, glass of wine or soft drink and crackers for just £29.95 for two courses or £34.95 for three courses. (Member discounts apply). Entry to the Museum is also included that day.

All lunches and dinners must be pre-booked. To find out more, please visit https://www.britishmotormuseum.co.uk/christmas.

With an unique 121 year history and celebrating the 85th Anniversary of the cafe, Ace Cafe London has teamed up with the definitive and ever evolving British motorcycle marque, Triumph!  
 
Welcoming all who share our passion, based upon the rich traditions of motorcycles and rock n’ roll, the legendary North London premises has become “the home” for petrolheads and is known as the world´s most famous motor-cafe.
 
Check out the full range of this special collaborative collection, get to a dealer or go to the link.
 
Bikes, Cars, & Rock n’ Roll, see you at the Ace!
 
See you at the Ace !