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  1. The British Motor Museum is to open a new, groundbreaking exhibition. ‘From Sketch to Street’ will open to the public on 19 July and will run until April 2025.  This unique feature exhibition explores the art and engineering involved in historic British car design, while inspiring hope for the industry’s future.

    From Sketch to Street will showcase the creative and technical processes behind iconic and innovative vehicles across Britain's motor manufacturing past through five key themes: interior design, exterior design, functional design, materials, and trim. Visitors will be able to unpick the processes and people behind the cars and see how their own design ideas could shape the future.

    Highlights of the exhibition include designers’ initial sketches, items on loan from luxury car brands and even a highly anticipated modern clay model.  There will be hands-on interactives, inviting visitors to solve design problems or think about what would matter to them when designing a car. This all comes together to form a memorable opportunity to discover the artistic and engineering visions that bring together beauty and function.

    Cat Boxall, Curator at the British Motor Museum said, "We are thrilled to bring this unique and groundbreaking exhibition to the Museum. It will celebrate the rich history of car design and look at the innovative and creative spirit that continues to drive the industry forward. We look forward to seeing what our visitors think as they join us on this fascinating journey and uncover the treasures of this new exhibition.”

    Access to the exhibition is included with standard Museum admission tickets. Museum entry is just £43 for a family in advance or £49 on the day, £16 for adults in advance or £19 on the day, £14 for concessions in advance or £17 on the day, £9 for children (5-16 years) in advance or £10 on the day and under 5s are FREE. There is also the option to Gift Aid or donate your entry fee and get an Annual Pass in return at no extra cost.  To find out more information about the exhibition, please visit the website at www.britishmotormuseum.co.uk/explore/from-sketch-to-street

  2. The Scottish Government and Road Safety Scotland's ‘Live Fast Die Old’ Motorcycle Safety Campaign returns for the 2024 motorbike season.

    Despite accounting for less than 1% of all road traffic in Scotland, bikers account for 17% of road deaths, with negotiating bends and overtaking among the riskiest manoeuvres.

    The campaign, which will be live until 29 September 2024, features a series of films which highlight the thrill of riding in beautiful landscapes, while also reminding bikers to enjoy Scotland’s roads safely.

    The dedicated ‘Live Fast Die Old’ website and Facebook page house the campaign films and offer other rich and engaging content, with films and blogs from Scottish bikers sharing first-hand experience and tips with peers, as well as route inspiration and best practice advice.

    The campaign will be live on digital, social and outdoor channels supported by PR. Representatives from the ‘Live Fast Die Old’ campaign will also be attending this year’s Thunder in the Glens Festival in Aviemore (23 to 26 August 2024).

     

     

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  3. To celebrate 20 years of Breaking Boundaries, throughout 2024 Cardo Systems will be looking back across its two decades of innovation to celebrate its numerous world first achievements and pioneering technologies introduced to the communications industry.

    Take a look at the key connectivity innovations achieved by the global market leader in wireless communication systems for powersports riders over the last 20 years…

    In 2004, Cardo revolutionized the motorcycle experience by introducing the world’s first Motorcycle Bluetooth headset, marking a groundbreaking milestone in the industry and enhancing the riding experience for motorcycle riders and pillions worldwide.

    With a mindset of constant innovation, Cardo’s quest for open connectivity continued and in 2007 the launch of the Q2 marked the first true rider-to-rider long-range intercom with the ability to connect two riders over distances up to 700m/0.45 miles. For the first time, friends out for a ride could communicate reliably and effectively at a distance.

    The pace of development did not stop there, Cardo Systems looked to push the boundaries – and range – of Bluetooth technology further, launching the first long-range intercoms with a range of 1.6kms/1 mile with the G4 in 2009. As part of the company’s commitment to leading the pack, the G4 also offered internet firmware upgrades that allowed users to easily update their devices at home.

    Never content with the status quo, Cardo introduced its now infamous Dynamic Mesh Communication (DMC) in 2015, encapsulated in the PACKTALK. The world’s first mesh connectivity technology allowed groups of up to 15 riders to connect quickly and efficiently with the ability for auto-reconnection when moving in and out of range for the first time. Removing common frustrations and wasted time, DMC allowed users to concentrate on the ride ahead with hours of connected and shared experiences.

    Since then, Cardo’s commitment to reliable connectivity and innovative solutions has continued with the introduction of 2nd generation DMC, software releases to create cross-brand integration with all major Bluetooth communicators, the establishment of Open Bluetooth intercom (OBi) partnerships and sharing its technology in other outdoor industries.

    With its latest launch, the PACKTALK PRO, Cardo Systems takes connectivity even further with inbuilt crash detection, sending an alert to a set contact with your last known location.

    Alon Lumbroso, CEO of Cardo Systems, comments: “Over the last 20 years, Cardo has been proud to play a role in helping encourage more people to get the most out of their two-wheeled experiences. The next 20 years will be just as important for Cardo Systems as we seek to develop further innovations that continue breaking boundaries in communication and look forwards to the future of the industry.”

    Find the perfect Cardo for you on www.cardosystems.com and join in the conversation on FacebookInstagramTikTok or YouTube.

    About Cardo Systems

    Cardo Systems, a provider of cutting-edge devices and application services for powersports and outdoor enthusiasts, is proudly marking its anniversary in 2024 by celebrating ’20 years of breaking boundaries’. Since launching the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo Systems has been responsible for many of the industry’s innovations, revolutionizing communication, pushing technological boundaries and enhancing user safety. Now sold in over 100 countries, Cardo is proud to be the world’s leading communication device for groups in motion.

     

     

  4. The motorbike community in the UK is a dynamic and passionate collective, thriving on the adrenaline of the open road and the camaraderie of fellow riders. This article explores the multifaceted aspects of the UK's motorbike culture, from historical significance and club dynamics to economic impact and prospects.

    The Historical Significance of Motorbikes in the UK Motorbikes have a rich history in the UK, with their roots tracing back to the early 20th century. The British motorbike industry boomed in the 1950s and 1960s, with iconic brands like Triumph, BSA, and Norton leading the market. BSA Special - Ace Cafe
    Triumph, founded in 1902, became synonymous with British engineering excellence, producing models like the Bonneville, which remains a classic to this day.  

    Over the decades, motorbikes in the UK have evolved significantly. From the post-war era’s robust designs to the sleek, modern machines of today, the UK motorbike industry has continually innovated. In 2020, the UK registered 104,467 new motorbikes, highlighting the enduring popularity of motorbiking as both a hobby and a means of transportation.

    Motorbike Clubs and Groups

    Motorbike clubs play a crucial role in fostering a sense of community among riders. The UK is home to numerous clubs, such as the British Motorcycle Federation (BMF) and the Motorcycle Action Group (MAG), which advocate for riders' rights and organize events. The BMF has over 80,000 members and hosts various events, including the annual Lucky Cup Rally.

    These clubs also organize social and charity rides, bringing together riders for a cause. The Distinguished Gentleman’s Ride (DGR), for instance, is an annual event that sees thousands of riders dressed in dapper attire, riding classic and vintage motorbikes to raise funds and awareness for prostate cancer research and men’s mental health.

    Iconic Motorbike Events

    The Isle of Man TT (Tourist Trophy) is the most famous motorbike race in the world. Held since 1907, the race attracts competitors and fans from around the globe. With over 37 miles of challenging road courses, the TT tests riders' skill and bravery, making it a hallmark of motorbike racing.

    Motorcycle Live is another major event, held annually at the NEC in Birmingham. It displays the latest models from leading manufacturers, attracting over 100,000 visitors each year. The event provides a platform for enthusiasts to experience new bikes, gear, and accessories firsthand.

    Economic Impact of Motorbiking

    The motorbike industry significantly contributes to the UK economy. In 2019, the industry was valued at £5.3 billion, supporting over 45,000 jobs across manufacturing, retail, and maintenance sectors. The export of British-made motorbikes and components also adds to the economic impact, with brands like Triumph exporting 85% of their production.

    Motorbike tourism is another economic driver. Regions like the Lake District and the Scottish Highlands attract riders with their scenic routes. Local businesses, including hotels, restaurants, and service stations, benefit from the influx of motorbike tourists, generating substantial revenue.

    Technological Advancements in Motorbiking The rise of electric motorbikes marks a significant technological advancement in the industry. Brands like Zero Motorcycles and Harley-Davidson’s LiveWire are leading the way in producing high-performance electric bikes. In 2020, sales of electric motorbikes in the UK increased by 35%, reflecting a growing interest in sustainable alternatives.

    Modern motorbikes are equipped with advanced safety features and connectivity options. Anti-lock braking systems (ABS), traction control, and smartphone connectivity are becoming standard. These advancements enhance rider safety and provide a more integrated riding experience.

    Sports betting has become an integral part of the UK's motorbike culture. These Betting Sites from the UK provide platforms for enthusiasts to engage with motorbike races by predicting outcomes and following their favorite riders. This adds an exciting dimension to the sport, attracting a broader audience and increasing engagement.

    Environmental Impact and Sustainability

    The UK has implemented stringent emission regulations to reduce the environmental impact of motorbikes. The introduction of Euro 5 standards in 2020 mandates lower emissions of pollutants like nitrogen oxides and hydrocarbons. These regulations are driving manufacturers to produce cleaner, more efficient engines.

    Promoting green riding practices is essential for sustainability. Initiatives like the Green Motorcycles scheme encourage riders to adopt fuel-efficient riding habits and maintain their bikes to reduce emissions. Such efforts are crucial in balancing the thrill of riding with environmental responsibility.

    Women in the Biking Community  Women in the Biking Community

    The participation of women in the motorbike community is on the rise. The Motorcycle Industry Association (MCIA) reports that the number of female riders has increased by 20% over the past five years. Women-specific riding clubs and events, like the Women's International Motorcycle Association (WIMA), are contributing to this growth.

    Female role models are inspiring more women to take up motorbiking. Riders like Maria Costello MBE, who has competed in the Isle of Man TT and holds the Guinness World Record for being the fastest woman to lap the course, serve as inspirations. Their achievements highlight the growing diversity within the motorbike community.

    Custom Motorbikes and Modifications

    Custom motorbikes and modifications are a vibrant part of the UK motorbike scene. Custom builders like Old Empire Motorcycles and Untitled Motorcycles create bespoke machines that reflect the individuality of their owners. The annual Bike Shed Show in London highlights these unique creations, attracting thousands of visitors.

    Popular modifications include café racers, bobbers, and scramblers. These styles harken back to the golden age of motorbiking, blending retro aesthetics with modern performance. Customization allows riders to express their personality and enhance their riding experience.

    The Future of Motorbiking in the UK

    Making motorbiking more accessible is key to its future growth. Initiatives like the Get On campaign, which offers free riding taster sessions, aim to introduce more people to motorbiking. The campaign has already introduced over 100,000 new riders to the joys of motorbiking.

    Innovation and sustainability will shape the future of motorbiking in the UK. Continued advancements in electric motorbikes, combined with a focus on reducing emissions and promoting green practices, will ensure that motorbiking remains a viable and exciting mode of transport for future generations.

    The motorbike community in the UK are a dynamic and diverse collective, rich in history and culture. From the early days of British engineering to the modern era of electric bikes and technological advancements, motorbiking continues to thrive. With strong community support, significant economic contributions, and a focus on sustainability, the future of motorbiking in the UK looks bright. Enthusiasts and newcomers alike can look forward to a vibrant and evolving motorbike culture that celebrates the freedom of the open road and the bonds forged among riders.

     

     

     

     

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  5. A new partnership has landed with one third of the season in for Gresini Racing, who shake hands with Sipex Cavagna Spa as the latter becomes a new technical sponsor for the MotoGP effort. 
     
    SIPEX Cavagna S.p.A. is a leading company in processing steel and a reference point worldwide in the world of bathroom sanitary manufacturers and houseware companies, will be alongside the Faenza-based team for the 2024 and 2025 sporting seasons.
     
    Innovation and Made in Italy are two key points of Sipex, which also mirror the values of Team Gresini MotoGP. 

    LIVIO CAVAGNA – GENERAL MANAGER SIPEX CAVAGNA 
    “Sipex Cavagna Spa is proud to be alongside an Italian team with such broad an international reach as Gresini Racing. The appeal of this partnership is very high and we’re confident that these two seasons are going to be very successful ones. Shared values and high ambitions tie our institutions together, so we cannot wait to be at all the venues around the world with Team Gresini Racing MotoGP.”
     
    CARLO MERLINI – GRESINI RACING MARKETING AND COMMERCIAL DIRECTOR
    “The arrival of a new partnership is always an important moment and it’s a pleasure to welcome Sipex Cavagna in the ever-growing Gresini Family. A two-year agreement is proof of great trust towards Gresini Racing and to everything the team can do in order to promote a brand like Sipex Cavagna on the international stage. We’re confident that we’ll achieve great results together already in this 2024 season.”