The first annual Prescott Bike Festival in 2011 was successful beyond expectations. The one-day event attracted in excess of 5,500 visitors, 100 exhibitors and some unforgettable opportunities to celebrate all things two and three wheeled. Most importantly, it raised more than £52,000 for charities.

The Prescott Bike Festival was born out of the need to raise awareness and funds for the Nationwide Association of Blood Bikes and one of its member groups, Severn Freewheelers. For Sunday 22nd April 2012 (a new date to avoid a clash with major bike motor sport events), the Prescott Bike Festival will be bigger and even better. It will hopefully generate even more money for the Nationwide Association of Blood Bikes than in 2011.

Set at one of the most prestigious hill climb venues in the UK against the beautiful backdrop of the Cotswold countryside, the Prescott Bike Festival aims to provide something for everyone; a relaxed family atmosphere, a huge variety of entertainment and a rare opportunity to ‘Run the Hill’ on your own motorcycle.

Well supported by the bike industry, highlights of the 2011 event included the UK debut of the Morgan 3 Wheeler, classic machinery from the Brooklands Museum, helicopter rides, live bands, the opportunity to meet the stars of the British Superbike Championship and riders aged from 8 to 81 taking to the hill.

In 2012, the Festival will feature the addition of a new Race Bikes Thru’ the Ages display. Never before will such an extensive collection of bikes have been brought together. Here, festival goers will not only be able to get up close with rare exotica, early pioneering machinery, modern MotoGP bikes and more but they will see many of them in action, ridden by race riders. Of particular note is support from competitors in the Lansdowne Classic Series, who will display some of the most prestigious race bikes of the 1950s and 1960s. The 2012 Festival also promises a new Orchard Food & Bar Village, a Run the Hill Fancy Dress competition and much more. One of the most amusing new features for the Prescott Bike Festival 2012 was inspired by the unexpected entry of Superman in the 2011 Run the Hill. For 2012, entrants can choose to tackle the hill climb in fancy dress to raise money for the Blood Bike charities and for the chance of winning a fantastic prize for the best costume of the day!

www.prescottbikefestival.co.uk has just been launched to provide more details of what will be in store and give riders the opportunity to purchase advance tickets and secure their place to Run the Hill. There are just 200 places available to Run the Hill, so it’s best to book early!