As well as recently joining the MCIA, RideSafe BackSafe has now expanded to include Cumbria Road Safety Partnership with immediate effect. Britain’s second largest county is a magnet for many motorcyclists who are drawn to beautiful countryside, wide open roads and sweeping bends. And Cumbria has the same concerns for the well-being of both local and visiting bikers as they travel through the county.

Road Safety Co-ordinator for Cumbria Road Safety Partnership, Chris Broadbent explains: “During the last six years the total number of fatalities and serious injuries in road traffic collisions has reduced in Cumbria, but motorcyclists and especially young riders, still represent a disproportionately high number of casualties. RideSafe BackSafe is established, friendly and trusted by motorcycling enthusiasts because it is run ‘by bikers, for bikers’. By joining a well-known initiative that already works well in neighbouring Lancashire, as well as Greater Manchester and Merseyside, Cumbria is reinforcing its commitment to the motorcycling community“.

RideSafe BackSafe does not manage safety cameras and is not police-led; although police motorcyclists and BikeSafe, together with IAM, BMF, MAG and KillSpills, play a part in its promotional activities.

The initiative focuses on the vulnerability of bikers and promotes the benefits of ‘post-test’ training and rider assessment schemes, as well as the need for all bikers to wear proper kit and body armour. This is achieved by building relationships with motorcycle dealers, meeting bikers socially at bike meets, shows and dealer open days and by working closely with the motorcycle industry as whole.

The RideSafe BackSafe team is well aware that bikers are not always at fault when collisions occur and therefore, promoting the “THINK BIKE, THINK BIKER” campaign to other road users is of equal importance.           

More information, advice, news and events are featured at www.ridesafebacksafe.co.uk