former MP Lembit Öpik has become the organisation’s new Director of Communications and Public Affairs.

MAG UK has also announced that Lembit won’t be tackling the communications and public affairs challenge alone. He will be working with biking campaigns guru, Dr Leon Mannings.

Lembit’s knowledge and contacts in the world of politics can only benefit MAG UK and bring new life and maybe even a bit of fun back into biking.

At the very worst, MAG UK will get loads of publicity and if that means people sitting up and looking – surely that can only be a good thing.