Visitors to Motorcycle Live 2013 will benefit from reduced car parking costs as a result of an initiative by the show organisers to subsidise The NEC’s standard fee.

The cost of parking a car for one day at The NEC during Motorcycle Live will now be £8 per vehicle, representing a £2 saving on the venue’s normal fee, which was increased to £10 per vehicle in 2012. For visitors arriving at the show by motorcycle, secure, indoor parking remains free of charge.

“Over the past few years we have worked hard to provide a show experience that provides excellent value-for-money,” explains Finlay McAllan, Managing Director of show organisers MCI Exhibitions. “We offer our visitors over 200 exhibitor stands and 16 live features, including eight opportunities to ride a bike, all within the ticket price. In our 2012 feedback, car parking fees set by The NEC were cited as the biggest bugbear for visitors and therefore, as part of our ongoing aim to provide value-for-money, we’ve taken the decision to do what we can to alleviate those costs by offering a £2 subsidy.”

Motorcycle Live takes place at The NEC from 23 November to 1 December. Every major manufacturer will be present, showcasing the 2014 model launches in the UK for the first time. There will also be a daily dose of famous biking faces and racing stars from MotoGP, World Superbike, British Superbike and the Isle of Man TT, all taking part in fan meet-and-greets and on-stage game shows and Q&As with racers-turned-broadcasters Steve Parrish and James Whitham.

Advance tickets for Motorcycle Live 2013 are just £17 per adult, £11 for Seniors and £7 for children aged 6-16* (kids under five accompanied by a paying adult go free). To book you tickets, call 0844 581 2345 or visit www.motorcyclelive.co.uk