Prominent MotoGP team Gresini Racing, in partnership with MotoGP Guru and Animoca Brands’ subsidiary SPORTPASS, today launched the first-ever fan powered sponsorship program. The program will enable MotoGP fans to purchase and own an exclusive personal team sponsorship package — all for as little as €125.
 
“This is a world-first in sports; we have worked with Gresini Racing to bring the fans even closer to the team and the riders they support, and do so using the latest technology to provide the security of ownership and value,” said SPORTPASS CEO Jordan Fogerty. “We hope that the SPORTPASS platform and the value it provides to fans will prove to be a turning point in the way teams and riders connect with fans as well as the brand partners, which are pivotal to enhancing fan experiences.”

 

The new program offers fans a number of exclusive benefits money can’t buy, such as VIP Paddock Experiences at the Grands Prix of 2024, name placement on the bikes, and being invited to exclusive events, zoom calls with the team members, special custom merchandise, and a chance to win Ducati Panigale V4S, a highly customized official test bike used by the Gresini Racing’s riders Marc and Alex Marquez. Fan sponsors will also get to own exclusive digital passes, collectibles, invitations, and credentials, as well as access to other exclusive sponsor-only content.
 
Gresini Racing has recently risen to international fame after the team signed eighth-time world champion Marc Marquez, who joined his brother Alex to compete in the 2024 MotoGP World Championship on the Ducati Desmosedici GP23. The anticipation of the satellite teams’ performance and Marc’s early season podium success, along with his massive following, have shone a spotlight on Gresini Racing, and they have wasted no time bringing a world-first initiative to MotoGP aficionados.

“We have always had an incredibly loyal fan base not only of the team but the many riders who have achieved success in our championship projects. We could not be happier to be the first team to ever allow actual fans to become sponsors and make this available globally,”.added Carlo Merlini, Commercial & Marketing Director of Gresini Racing. “We look forward to innovating and engaging in new and exciting ways.”

These sponsorship experiences were brought to life by SPORTPASS and MotoGP Guru, which also produces and publishes the official MotoGP Prediction Game and the officially licensed mobile racing game MotoGP Guru Racing ‘24. MotoGP Guru is also part of another Animoca subsidiary, The Motorverse—an interoperable ecosystem of motorsport-centric games boasting pioneering IP collaborations and championing digital ownership.