Previous ILC adventures have included swimming across the English Channel, skydiving, cycling down the Thames and climbing Mount Kilimanjaro. This year's event is just as epic, presenting a different set of challenges to overcome – heat, sand and the harsh conditions of the world's largest desert. Participants will find themselves camping under canvas, with only a small team, a jeep and a camel for company.

So far, teams from the Retail Motor Industry Federation, the Independent Garage Association and LKQ ECP have signed up to take on the Sahara. From those organisations, Stuart James, Director of RMIF; Rob Collison, Chairman of the IGA and Kevin Finn, Chair of RMIF and IMI, are confirmed as taking part.

Matt Wigginton, Director of Partnerships, Engagement & Income, said: "If you're serious about doing something incredible while making a real difference to people's lives, this year’s Industry Leader Challenge is the perfect opportunity. As with all ILC events, the primary focus is on raising funds to support people in the automotive industry who are facing challenges beyond their control.

“We encourage anyone up for the challenge to reach out and join us in this once-in-a-lifetime experience while raising money to support those in the industry who are struggling or in crisis. Now more than ever, automotive people need Ben – and we need you and your support.”

Participants must have a good level of fitness to endure five consecutive days of trekking the vast expanse of the Sahara Desert in scorching temperatures. There are limited spaces available so, for more information about the event, or to register your interest, please contact Matt Wigginton at [email protected].