So long as people choose to ride motorbikes, there will be a need for professionals offering repairs.
If you own a repair shop, it can be a lucrative business when run correctly. Yet, there is always room for improvement, and if you would like your business to grow, you should consider some of the many options that can help you to expand. This article will cover some top tips for how you can grow your customer base and improve the efficiency of your workshop.

Tip 1: Ensure your repair shop is organised  
The more efficient you are, the more profitable your business will be as you can service more motorcycles in a smaller amount of time. Being organised will help to keep tools accessible and easy to find, helping to cut out those aggravating moments when you need to stop working and search for something. One way to keep things tidy and mobile is by using a tool chest on wheels so that you can always have the items you need close by and easily moved around.  

Tip 2: Update your skills and offer new services
As new bike models are continuously released onto the market, you will need to keep up to scratch with improved technologies and changes to mechanics. For instance, if you are not trained in sports bikes repairs, you could be losing out on customers that could secure more income for your business. You can improve your skills by regularly attending workshops and training sessions and learning from industry professionals.

Tip 3: Hire some help
It might be a good idea to consider expanding your team and hiring someone else to help you out in the repair shop - especially if you have had to turn away potential customers due to not having enough time or resources to do the work. Perhaps an apprentice would be the right fit for your budget? Or you may want to take on someone more experienced? Whatever option you choose, consider the workload you currently have and how quickly you can grow with the resources that are available to you.

Tip 4: Plan your year
Motorcycles are seasonal vehicles for many owners, meaning demand for your services, and therefore income, may slow down during certain times of the year - especially winter. Many more people get their bikes out during spring, summer and early autumn. During these warmer months, when there is more business for your shop you should consider extending your opening hours or taking on temporary staff to manage the workload. In the colder months, it may be more worthwhile working on longer-term projects for a select few clients. Another good way to stay ahead of the game is to try and secure work in your pipeline moving into the off-seasons while you are seeing clients regularly.

Tip 5: Digital presence and marketing for your business
We live in a digital age where competition is fierce, and many professionals will share content online to increase awareness of their brand. Sharing videos online or creating tailored content aimed at your target audience via a website or social media can be a great way to make a name for yourself and reach a large audience online. Your site and social media channels are also a good place to include customer testimonials that pay tribute to your hard work.

Owning a business is no easy feat and growing one is even more challenging. If you want to become a well-known name, it’s crucial that you adopt a proactive approach to work and try to improve the quality and range of your services. These five simple tricks should help you to move towards becoming a top player in the industry.

Have fun and good luck!

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