For more than 30 years Touratech has been manufacturing high-quality motorcycle accessories. Demanding motorcycle travelers from all over the world appreciate the quality of the indestructible parts. Around 350 motorcycle enthusiasts work at the company‘s headquarters in Niedereschach, Germany, to ensure that more than 3,000 products for fantastic motorcycle experiences are created from a constant stream of new ideas.

In addition to individual customer shopping experience on site in Nieder-eschach in the Black Forest with a 1000sqm showroom and its own locations in Hamburg and Kassel, Touratech GmbH also sells its products through numerous partners with sales bases throughout Germany and a worldwide network of distributors. The stores around the globe not only stand for first-class accessories and professional service. Thanks to their dedicated owners, they are bases for the global motorcycle travel scene, they are always availa-ble to offer help and advice.

In addition to direct contact with the customer, online trade is nevertheless becoming increasingly important Touratech supplies the products for adventurers all over the world with the help of over 20 web shops. The online store offers the complete selection of all products, which developers create with great attention to detail and which are manufactured in their own production facility by 350 employees in Germany in the Black Forest.

The passion for the product has made Touratech the number 1 in adventure motorcycle equipment. Touratech had its first online presence as early as 1996, and its first webshop in 1998, making it a pioneer in the industry. With the relaunch of the online store based on Magento 2, Touratech is taking the next step and laying the foundation for the coming years with its "Mobile First" strategy.

Touratech has already been relying on a Magento store for many years. Internationally, the web store is the decisive component of success, regardless of whether it is delivered to the customer via a distributor or directly from the central warehouse in Germany. „Already with Magento 1, the online busi-ness has developed very well in recent years, with the switch to Magento 2 and a new product information system we will reach a new level, says Martin Wickert, CMO of Touratech GmbH.

Due to the extremely positive experience with Magento 1, a switch to Magento 2 was the logical consequence, with the aim of improving usability, optimizing the checkout, speeding up loading times, perfecting the mobile displays and, of course, meeting the demands of the many languages, currencies, payment service providers, etc. that exist worldwide in the appro-ximately 50 countries that Touratech supplies, says Jo Wolframm, Head of E Commerce at Touratech GmbH. Touratech again commissioned Magento commerce partner Flagbit, which was already responsible for the previous Magento 1 store, to implement the project.

In order to further improve the usability of the store, the search function and the category view were fundamentally revised, the integration of a bike finder improves the buying experience and leads the customer directly to the right product. In addition, Touratech can provide its customers with numerous functions such as search suggestions or an error-tolerant search. In the category view, value is placed on the greatest possible clarity. Dyna-mic direct links to the relevant subcategories and extensive category filters allow customers to narrow down the display based on their desired criteria. Comprehensive content below the product display helps customers find the right product more easily.

Visit the new shop at shop.touratech.com