A survey carried out for the Motorcycle industry* researched the impact of bikers on the tourist industry and found that Motorcycle-related tourism spending in the UK is over £565 million each year, supporting over 13, 000 tourism jobs.

In recent years the most significant growth in motorcyclists has been in female riders and with this the rise in longer stays under bricks & mortar such as B&B's, hotels, cottages, etc, rather than just for one night... Many riders know there is nothing worse than arriving somewhere after a long ride, unpacking, showering, eating, drinking, sleeping and then up the next day to pack up and move on. With this there is a significant rise in finding a great Biker Friendly place to stay as a base for a few days and then to go out each day to tour and explore the area.

Hoteliers, cafes, pubs, event organisers and other tourist related organisations could be getting more money from the biker pound, by choosing the correct medium to promote themselves within, especially as many Bikers travel in the UK for their holidays, along with overseas motorcycling tourists spending over £17 million on trips here.

The traditional stereotype of bikers being free-spirited, leather clad hooligan is thing of the past, according to research** the profile of the ‘average biker’ in 21st Century Britain, a seemingly upstanding, 40+-something middle-class citizen who is a married, professional, family man, who almost certainly owns a car. Challenging the old perceptions of bikers even further, only 7% sport either long hair or a pony tail. This is probably because nearly 60% of those surveyed hold down a professional senior/management job, taking home an average wage 25% higher than the national average.

By simply advertising your business as 'Biker friendly' here on THE BIKER GUIDE is letting this niche audience know that you welcome them, which many times is enough in itself... by also offering drying facilities, garaged and/or secure parking is a bonus and not a necessary, for you to capitalise on this growing market.

Other interesting facts:

More than half of all motorcyclists are over 40, with the vast majority of motorcycle tourists being in this age category.

“The lack of interest in the motorcycle tourism sector may be due to a perceived image of rebellious youthful bikers which is at odds with their current demographic," (Dr Cater, lecturer at Aberystwyth University).

* by GHK on behalf of the MCI ** by Bennetts