The new Ducati Scrambler will be at World Ducati Week 2014, Misano 18–20 July

• “Scrambler Beach Party” planned for Friday evening, 18 July
• Ducati employees to star in the new model’s advertising campaign

Borgo Panigale (Bologna), 18 June, 2014 – Following the success of the Bologna factory event dedicated to its staff, Ducati intends offering also its "community" an exclusive premiere of the prototype Ducati Scrambler with private viewings reserved for Ducatisti at the World Ducati Week 2014.

Non-conformist, accessible and essential, the new Ducati Scrambler recalls the original values that made the motorcycle famous during the 60s and 70s, but in a totally new and contemporary style.

From 18-20 July, the Scrambler will be shown at the Misano World Circuit “Marco Simoncelli” with a laid back, beach party feeling with music, surfboards and the yellow container which houses the prototype of the new model, ready to be revealed to the Ducati community. In this way, Ducati has created another reason for its fans not to miss WDW2014, as thousands from all over the world get ready for the action-packed three-day event.

On the evening of Friday, 18 July, the Ducati Scrambler theme will take centre stage during the “Scrambler Beach Party”. Open to everybody, the party will recreate the beach scene recently enjoyed at the factory by the Ducati employees in Borgo Panigale, Bologna. The idea to celebrate the new motorcycle in true Scrambler style will be especially appreciated by all those passionate Ducatisti who have dreamed of the return of this model for many years.

The video campaign, which is already online on the Scrambler website, features Ducati employees chosen during the special factory preview day. The impressive gesture further demonstrating the iconic brand’s appreciation for its workforce’s commitment to making a success of the new and exciting project.

Videos related to the project can be viewed on the Scramblerducati.com website and content can be shared using the #scramblerducati hashtag.

Early WDW2014 ticket sale figures suggest a record-breaking attendance and organisers of the eighth edition are working non-stop to guarantee maximum entertainment and a full dose of “red passion”. All details, including the event programme as it is updated, ticket purchase and more are available at wdw.ducati.com

The event can also be followed via the dedicated Facebook page: www.facebook.com/worldducatiweek or by using the #worldducatiweek hashtag via @ducatimotor on Twitter or Instagram.