Michelin is encouraging bikers to ‘Keep on Riding’ by offering a £25 gift card when they buy two Michelin tyres, and a £10 card when they buy one.

The gift cards can be redeemed against a whole host of items, including fuel, from thousands of outlets across the UK.

After buying their new tyres, customers simply register online at KeepOnRiding.michelin.com, click on “Take Advantage of the Offer” and follow the instructions.

The Keep on Riding website also allows visitors to star in their own animated film, which will see them go head to head with friends in a fantastic biker adventure game.

Users control the on-screen rider as he races away from the evil tarmac monster, using various bikes for the different terrains.

Gaining points for every road obstacle avoided and for particular riding skills, this addictive game allows users to share their highest score online and is sure to be a lunch-break favourite when there isn’t time to get out on the road for real!

The ‘Keep on Riding’ offer applies to any purchases from an authorised Michelin dealer, made between March 3 and April 30, from the Pilot Road 4, Pilot Power 3, Anakee III, Commander II and Power SuperSport ranges.

James Dimmock, Motorcycle Marketing Manager for Michelin in the UK and Republic of Ireland, said: “Many motorcyclists know only too well that Michelin tyres deliver in terms of performance, longevity and safety – now they can get gift vouchers as well.

“The game is great fun so we’re confident our customers will enjoy it.”

For more information and terms and conditions, visit www.KeepOnRiding.michelin.com