Category: Other

1. British Moto GP sponsored by Hertz

   Posted on 10:40am Friday 26th Jul 2013

   The home of motor sport once again opens its doors this summer as Silverstone welcomes the Hertz MotoGP to its iconic track.

   There are reasons this event attracts so much attention across the world and it isn’t just the prestige of the circuit. By September the World Championship will be near its crescendo and three drivers still have a major chance of winning biking’s ultimate crown.

   Current leaders Dani Pedrosa and Jorge Lorenzo are set to battle for glory on this iconic motorsport circuit and if the Hertz British MotoGP is anything like last year we’re set for some thrilling action. Lorenzo dominated last season, finishing first before using the Silverstone victory to springboard himself to the World Championship. His main rival this term however, was hot on his tail as Pedrosa landed third and will push the Yamaha rider to the limit this summer.

   British hopes lie in Cal Crutchlow, Bradley Smith and Michael Laverty – all three of whom have raced well at Silverstone before. Crutchlow will hope to avenge his nightmare in 2012 when he broke his ankle before qualifying. Nevertheless, he finished sixth after a blistering run but we were left thinking “what if the crash hadn’t happened?” The Silverstone circuit is a tough one to master but there are numerous overtaking zones, which is what makes this race so gripping for spectators across the stands.

   For those looking to attend but don’t want to leave their car in the parking zones Hertz are on hand to provide car and van hire on hertz.co.uk for the British MotoGP. Getting to and from Silverstone couldn’t be easier and whether you’ve a full weekend ticket or a day pass there is ample parking spaces plus ‘park & ride’ facilities to help you get into the thick of the action. After all, the MotoGP experience is all about the race and no one wants any distractions, which is why Hertz has teamed up with the British Grand Prix for another year as the title sponsor.

2. British Moto GP sponsored by Hertz

   Posted on 9:18am Friday 26th Jul 2013

   The home of motor sport once again opens its doors this summer as Silverstone welcomes the Hertz MotoGP to its iconic track.

   There are reasons this event attracts so much attention across the world and it isn’t just the prestige of the circuit. By September the World Championship will be near its crescendo and three drivers still have a major chance of winning biking’s ultimate crown.

   Current leaders Dani Pedrosa and Jorge Lorenzo are set to battle for glory on this iconic motorsport circuit and if the Hertz British MotoGP is anything like last year we’re set for some thrilling action. Lorenzo dominated last season, finishing first before using the Silverstone victory to springboard himself to the World Championship. His main rival this term however, was hot on his tail as Pedrosa landed third and will push the Yamaha rider to the limit this summer.

   British hopes lie in Cal Crutchlow, Bradley Smith and Michael Laverty – all three of whom have raced well at Silverstone before. Crutchlow will hope to avenge his nightmare in 2012 when he broke his ankle before qualifying. Nevertheless, he finished sixth after a blistering run but we were left thinking “what if the crash hadn’t happened?” The Silverstone circuit is a tough one to master but there are numerous overtaking zones, which is what makes this race so gripping for spectators across the stands.

   For those looking to attend but don’t want to leave their car in the parking zones Hertz are on hand to provide car and van hire on hertz.co.uk for the British MotoGP. Getting to and from Silverstone couldn’t be easier and whether you’ve a full weekend ticket or a day pass there is ample parking spaces plus ‘park & ride’ facilities to help you get into the thick of the action. After all, the MotoGP experience is all about the race and no one wants any distractions, which is why Hertz has teamed up with the British Grand Prix for another year as the title sponsor.

3. Sky’s the Limit: MotoGP Riders Playing Poker in the Sky

   Posted on 12:00am Thursday 25th Jul 2013

   A different kind of high for bikers and card enthusiasts

   When put under the scrutiny of a sports analyst, both bike racing and the tactical game of poker share one key resemblance: being the sport of daredevils. Bike racing involves guts, skill, and strong focus so you can ride your bike easily through the track. It also helps to have a keen sense of the area to avoid possible collision with fellow riders. Alternately for card players, one must employ the same courageous approach but it should be coupled with a strong sense of logic and tactical thinking.

   See, these two sports are often fancied by the adrenaline junkies what with all the intensity that comes during the final lap of a race or with the thrill that comes from holding a powerful poker hand.

   Luckily fans of the iconic MotoGP racing, both sports have reached a new high. Last 2009, the fans of the biking world and the felt tables were given a treat with Bwin’s own poker in the sky. This MotoGP event in Jerez combined both sports by placing a poker platform up in the sky above the place’s race circuit. After the bikers finished the final laps in the race track, the riders were suspended up in the sky to play a round of poker where the racing legend Randy Mamola even graced the event. The event’s sponsor, Bwin, is also the operator of the online poker site partypoker.com, which makes the organization a credible host of both card players and bike riders. A year later, Bwin also sponsored another MotoGP event, but this time of a different approach—the seascapes. The event brought another thrill for the poker players and bike riders by taking the card competition aboard a luxury yacht.

   The future of biking and poker

   While we already have towering land-based casinos, floating casinos to add to the rich waterscapes, and even poker tables in luxury planes, there’s much too see when it comes to the future of the card industry. Similarly in the biking world, the limits of our imagination are constantly stretching.

   Just this June, hover bikes were introduced at a convention in Prague. Although the models are yet to be released, this prototype can pave the way to the future of the biking industry. Who knows, with this introduction of the electric bike, we may soon find hover bike circuits in a few years time. We may even witness airborne stadiums which are only seen in the movies. Although it may be a long shot, the futuristic and sci-fi movies and videogames often spark the imagination of today’s engineers and scientists. These prototypes are often built as a result of creativity and imagination.

   www.motogp.com

   www.partypoker.com

4. MALE MID-LIFE CRISIS REACHES EPIDEMIC PROPORTIONS

   Posted on 8:21am Friday 28th Jun 2013

   A ground-breaking new survey has shown a staggering increase in the number of men experiencing symptoms traditionally associated with a mid-life crisis, including significant numbers of young men. The study also highlights that these men are still turning to the ‘classic techniques’ used for coping at such a time. 

   The study was commissioned by Bennetts, the UK’s No.1 Bike Insurance Specialist, to understand whether the belief that men between 40 and 55 years old buy a motorbike to cope with a mid-life crisis, remains true or not. 

   The research amongst over 1,000 British men* showed that six out of every ten men aged between 40 and 55, the age traditionally most associated with the mid-life crisis, now say they have had or are currently experiencing a mid-life crisis. Responses showed that those men find it difficult to understand and hard to handle, with friends and family being confused and showing limited support.     

   These symptoms, however, are no longer reserved for this age group. The majority of men between 16 and 70 years old now report a life-review or transition experiences with nearly three quarters (73%) currently being or having recently been concerned with the direction of their life. Interestingly, more young men have recently asked themselves “where am I going with my life?” “what are my goals?” and “should I take more risks?” than those aged between 40 and 55.

   Perhaps most strikingly the research by Bennetts reveals that, while more men are experiencing a mid-life crisis and at different ages, classic techniques for coping are still as popular as ever. Buying a car or motorbike still tops the list alongside changing job, moving house and forming a new relationship.

   In fact, a third (30%) of motorcycle owners who are going through or have been through a mid-life crisis got into bikes specifically to cope. Bikers come out of the study exceptionally well, reporting the greatest success in managing their mid-life crisis adaptively, rather than being in denial. Over half felt they had dealt with their mid-life crisis positively, the top response.

   Only 13% of the bikers said they had not yet overcome their mid-life crisis and they reported the fewest ‘changed relationships’ and the most ‘involved partners’, signifying that they maintained better relationships with their partners compared to men adopting different coping mechanisms.

   Bennetts’ customer data shows that sports bikes are currently the biggest purchase of choice among men from the ages of 16 to 54, whilst from 55 upwards the roadster – a more relaxed and comfortable bike to cruise on - appears to become a more popular buy.   

   Speaking about the research findings, Dr Derek Milne, author of ‘Coping with a Mid-Life Crisis’, commented: “These findings suggest that British men are struggling more than ever to cope with modern life. I find it heartening that bikers, often portrayed as somewhat solitary and anti-social, seemed to become more sociable through biking, helping them to deal with their mid-life crises.”

   Darren Gough, the England cricket legend and Bennetts biking ambassador, who turned to motorcycling after retiring from first-class cricket in his mid-thirties, said: “You often hear about sports players finding it tough to call it a day. Finding something to replace the kick you get by taking a wicket and playing to a packed Lord’s is not easy. Learning to ride and buying an adventure motorbike was exciting as is the rush of freedom you get when hitting the open road for a few hours.” 

   Hannah Squirrell, Associate Director, Bennetts, added: “I suspect a lot of men who dream about owning a motorcycle will be pleased to see motorbiking up there on the list of ways to deal with a mid-life crisis. If your partner questions whether you should be investing in a new bike, ‘saving or improving your relationship’ is a pretty strong reason to justify the expense!”

   For more information about Bennetts, go to www.bennetts.co.uk

   * The research by Bennetts was carried out online by Opinion Matters between the 5th and 14th June, 2013 amongst a panel resulting in 1,001 men aged between 16 and 70.

5. THE VESPA STORE IS ON LINE

   Posted on 7:36am Thursday 27th Jun 2013

   THE WEB STORE DEDICATED TO THE VESPA UNIVERSE OPENS ITS DISPLAY WINDOWS ON THE INTERNET.

   On the new www.VESPA.COM website, dedicated to the most loved scooter in the world, the Vespa Store opens its display windows: a wide range of clothing, gadgets and accessories, to live every day with the style and values of youth, freedom and elegance which Vespa has disseminated across the five continents.

   Vespa Store, the VESPA.COM web store in which the extraordinary Vespa 946 made its debut, already bookable on line, is now enhanced with five sections - Clothing, Helmets and Accessories, Gadgets, Vespa 946 Accessories and Vespa Special Collections - constituting the richest and most accessible “Official Vespa” catalogue ever presented. To live always in perfect Vespa style.

   Milan, 18 June 2013 - Vespa is not just a scooter. It is the most widespread and popular two-wheeled vehicle in the world. It is a legend built on over eighteen million units, on a record of technology and style that sets it apart over time, since the first unit in 1946 to the latest model, the futuristic and precious Vespa 946. Vespa is the only scooter in the world which knows how to be loved, so much so as to be cared for and maintained well beyond the average life-time of any other vehicle and to go beyond its function as an urban vehicle to become a cult object, a real collector's item, symbol of a lifestyle.

   Vespa has been able to anticipate the cultural upheavals that have swept the world in more than six decades, taking on the role of protagonist in the lifestyle revolutions related to the young, fashion and music. Vespa has been a protagonist in the lives of entire generations becoming the bearer of values of elegance, freedom and friendship. And over the decades Vespa has managed to create a unique style linked to its cosmopolitan soul. Now the web, a perfect synthesis of a world increasingly without borders, becomes the place to share these fundamental values for which Vespa is an ambassador.

   The VESPA.COM website, a point of reference for Vespa enthusiasts worldwide, now hosts the new display windows of the Vespa Store, the web space in which - thanks to the possibility of on-line booking - the Vespa 946 made its debut, the most precious and technologically advanced Vespa model ever conceived. On the new Vespa Store a rich array of clothing, gadgets and accessories, conceived and designed drawing on the most classic Vespa iconography, is available to enthusiasts to live in Vespa style, dress with the same casual elegance, surrounded by preciously made objects which are reminiscent of timeless shapes.

   The Official Vespa Store provides access to the five major sections that divide the items on sale:

   Clothing: with the rich Lifestyle collection consisting of T-Shirts, Polos, Jackets and Windcheaters. Always characterised by top quality materials and first-class workmanship and designed in the Vespa style that perfectly summarises a neglected, graciously snobbish elegance.

   Helmets and Accessories: in addition to Vespa helmets, from the most recent lines to the classic series with the flags of the world, belts, sunglasses and bags of various types, from practical and very young shoulder bags, characterised by an elegant “vintage” look, to large travel bags are on sale.

   Gadgets: the legendary perpetual calendars in perfect 50s style, wrist watches and clocks, document holders, stationery and many other proposals, always decorated with historic Vespa images from original prints preserved in the Historical Piaggio Archive, to surround yourself in domestic life with real Vespa objects.

   Vespa 946 Accessories: a section dedicated to the sale of accessories for the new Vespa 946, to make the most valuable scooter unique. Each accessory - from genuine leather helmet bags to the top fairing, chrome luggage racks, genuine leather hand grips, special parts in aluminium - is made with the richness of materials and attention to detail that characterise this exclusive jewel that is the Vespa 946.

   Vespa Special Collections: helmets and clothing, richly finished and exclusively dedicated to the most modern Vespa. To always wear, on every occasion, the elegant exclusivity of Vespa 946.

   The new e-store, whose content and functionalities are accessible from the various desktop, tablet and smartphone platforms, consistently adopts the look and feel of the new www.vespa.com, the official Vespa website, on-line since a few weeks and true "compass" for lovers of the Vespa and its style worldwide.

   The new Vespa Store is immediately active for Vespa enthusiasts in Italy, Belgium, Croatia, France, Germany, Greece, Luxembourg, the Netherlands, Spain and the UK.