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  1. Electric motorcycles lead the way at eco-rally

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    eMCI*members Rieju and Zero showcased their electric motorcycles at the sixth annual Eco-Rally on Saturday (18th August) - demonstrating that the advantages of two wheels over four extends to electric vehicles too!

    Both manufacturers were able to offer something pertinent for this year’s theme ‘Future Cities, Future Transport’, by addressing issues of performance and affordability, which are often cited as reasons not to switch to greener forms of personal transport.

    The Eco-rally

    The rally, which is effectively a mobile motor show of the world’s latest eco-friendly vehicles, had not featured motorbikes enough in previous years, according to organisers Revolve. Manufacturers Rieju and Zero were keen to remedy this situation, demonstrating all the benefits of motorcycles, scooters and mopeds in their electric form.

    There were two stages to the route; the first was along the M40 from Oxford to London’s iconic Ace Cafe; the second leg was an urban route through the capital from the Ace Cafe to Waterloo Place. Rieju’s Jamie Masterman explained how the bikes easily outperformed the cars on urban roads, ‘We allowed the electric cars a 25 minute head start but within 15 minutes the Zero motorcycles and Rieju’s Mius moped had already caught them up in traffic’.

    ‘With the combination of filtering and use of bus lanes, the electric two wheelers proved not only to be the most affordable, but also the quickest. Of course quicker journey times means even less congestion’, Jamie Masterman added.

    Zero’s DS model, a dual purpose machine suitable for on and off-road riding did the Oxford to London leg of the journey, which was for those vehicles with a greater range. Dan Lynch from Zero explained the DS did it with ease, ‘With the 1 hour charge at the Ace Café pit stop we could also have reversed the route from central London and gone all the way back again’.

    Performance

    The Zero DS has a range of 114 miles and a top speed of 88 mph. It does the equivalent of 579 miles to the gallon or more simply put - a penny a mile.

    Affordability

    Rieju’s new scooter, the Mius, was introduced at the eco-rally as one of the most affordable electric vehicles available from a mainstream manufacturer. Rieju were also involved in putting forward the case for commuting on electric motorcycles at the Eco-conference, held earlier in the week at City Hall, where they launched the scooter. The affordability of electric motorcycles and scooters was warmly received at City Hall, as it was felt motorcycle riders could make use of the electric infrastructure in London, as there are currently just 500 registered users for all kinds of electric vehicles. Jamie Masterman suggested this was ‘probably due to the high cost of electric cars’.

    Charging

    Zero motorcycles and the Rieju Mius can both be charged using a domestic electricity supplyand the network of public charging facilities is growing daily, Jamie Masterman explained, ‘Asda will soon have charging points in all car parks and within three months London will have more Electric Charging points than petrol stations. When you combine this with free road tax licence and use of selected bus lanes in an increasing number of cities, an electric motorcycle, scooter or moped makes perfect sense as the new green congestion buster’.

    It’s official - electric bikes are cool!

    In addition to the universal benefits of commuting on a PTW, in terms of easy, free or cheap parking, and being able to move more easily through traffic, there was an added bonus in terms of temperature, as Zero’s Dan Lynch explained, ‘It was a blessing to be riding a bike with an engine which doesn’t generate heat on what turned out to be one of the hottest days of the year!’

  2. Bennetts reveal Britain’s ‘average biker’

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    Typical motorcyclist is middle-class, rides to work and prefers a Honda!

     
    The traditional stereotype of bikers being free-spirited, leather clad hooligan is thing of the past, according to research by Bennetts. The UK’s number one for bike insurance* has revealed the profile of the ‘average biker’ in 21st Century Britain, a seemingly upstanding, 40-something middle-class citizen who is a married, professional, family man.
     
    The study reveals the average motorcyclist in the UK is a world away from common perceptions, with him being a six-foot tall, brown haired biker who almost certainly owns a car and rides no more than twice a week. Although seemingly conventional, the average biker does seem to have a wild side too, with 50% of the British bikers questioned having a tattoo and a third sporting a beard.
     
    Challenging the old perceptions of bikers even further, only 7% sport either long hair or a pony tail. This is probably because nearly 60% of those surveyed hold down a professional senior/management job, taking home an average wage of £30,000 a year, up 25% on the national average (£24,000)**
     
    Despite an immediate association with Harley Davidson’s and other such loud bikes, the average biker actually prefers to ride on a Honda and manages just 7,500 miles a year, with 80% of bikers surveyed owning a car as well as a motorbike. Biking seems to still be very much associated with a mid-life crisis as the average biker has only been riding for two years, despite his age.
     
    Questionnaire Results

    Name: Ben
    Sex: Male (96.8%)
    Age: 41- 50 (31.6%)
    Hair Colour: Brown (66.2%)
    Glasses: No (62.3%)
    Additional features: Tattoos (53.3%) and Beard (32.6%)
    Height: 6ft (33.3%)
    Occupation: Professional (29.0%)
    Motorbike: Honda (30.1%)
    How often do you ride: Twice a week (42.8%)
    Do you use the bike to commute to work: Yes (54.9%)
    Average annual mileage: 5,001 – 10,000 (43.0%)
    Favourite genre of music: Rock/Heavy Metal (48.8%)
    How long have you been riding: 1-3 years (22.9%)
    How many motorbikes have you owned: 6 (47.9%)
    Do you own a car: Yes (80.0%)
    Favourite sport: Superbikes (52.8%)
    Annual income: £20,000 – 39,999 (44.4%)
     
     Average Biker
     
    *Based on brand tracking research in April 2008
    **Based on National Online Statistics (statistics.gov.uk)
  3. Bennetts reveal Britain’s ‘average biker’

    Posted on

    Typical motorcyclist is middle-class, rides to work and prefers a Honda!

     
    The traditional stereotype of bikers being free-spirited, leather clad hooligan is thing of the past, according to research by Bennetts. The UK’s number one for bike insurance* has revealed the profile of the ‘average biker’ in 21st Century Britain, a seemingly upstanding, 40-something middle-class citizen who is a married, professional, family man.
     
    The study reveals the average motorcyclist in the UK is a world away from common perceptions, with him being a six-foot tall, brown haired biker who almost certainly owns a car and rides no more than twice a week. Although seemingly conventional, the average biker does seem to have a wild side too, with 50% of the British bikers questioned having a tattoo and a third sporting a beard.
     
    Challenging the old perceptions of bikers even further, only 7% sport either long hair or a pony tail. This is probably because nearly 60% of those surveyed hold down a professional senior/management job, taking home an average wage of £30,000 a year, up 25% on the national average (£24,000)**
     
    Despite an immediate association with Harley Davidson’s and other such loud bikes, the average biker actually prefers to ride on a Honda and manages just 7,500 miles a year, with 80% of bikers surveyed owning a car as well as a motorbike. Biking seems to still be very much associated with a mid-life crisis as the average biker has only been riding for two years, despite his age.
     
    Questionnaire Results

    Name: Ben
    Sex: Male (96.8%)
    Age: 41- 50 (31.6%)
    Hair Colour: Brown (66.2%)
    Glasses: No (62.3%)
    Additional features: Tattoos (53.3%) and Beard (32.6%)
    Height: 6ft (33.3%)
    Occupation: Professional (29.0%)
    Motorbike: Honda (30.1%)
    How often do you ride: Twice a week (42.8%)
    Do you use the bike to commute to work: Yes (54.9%)
    Average annual mileage: 5,001 – 10,000 (43.0%)
    Favourite genre of music: Rock/Heavy Metal (48.8%)
    How long have you been riding: 1-3 years (22.9%)
    How many motorbikes have you owned: 6 (47.9%)
    Do you own a car: Yes (80.0%)
    Favourite sport: Superbikes (52.8%)
    Annual income: £20,000 – 39,999 (44.4%)
     
     Average Biker
     
    *Based on brand tracking research in April 2008
    **Based on National Online Statistics (statistics.gov.uk)
  4. Aviva UK - I've Heard That Line Somewhere Before

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    The new star of the Aviva advert is fisherman Ollie where he quotes a line from a famous film also filmed by the riverside.

    Played by actor Paul Whitehouse, who became know for his work with Harry Enfield in The Fast Show. His previous characters in this campaign have been a Plymouth Argyle supporter, a flamboyant dancer and going back to his Welsh roots - an elderly Welsh Goth!

    These characters and videos have been a hit and we are sure that this latest video, along with another Aviva video with Ollie’s best fishing joke, will be as popular as ever.
     
    The ad will be accompanied by a Facebook app which allows users to interact with 'Ollie's Garage', play MultiCarp the fishing arcade game and to create a song with Colin the Carp. 
     
    Although these adverts are humorous, Aviva is a serious insurance provider, being one of the largest insurance providers in the world, including motorcycle insurance.

    This article is sponsored by Aviva