Motorcycle Live attendance up 14%
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Motorcycle Live 2011 has been hailed a success by visitors and exhibitors alike after the show achieved a final attendance figure of 112,197 – a 14% increase on the previous year.
Yesterday was the last in a nine-day spectacular that saw the tens of thousands of attendees enjoy a varied showcase of the very best that motorcycling has to offer – from all the major manufacturers displaying their latest machinery to the six live and interactive features giving visitors the chance to get on two wheels and non-stop entertainment from racer interviews to quiz shows and games.
Positive feedback has been flooding in via Facebook and Twitter over the course of the show, undoubtedly encouraging even more visitors to come along and check it out for themselves. Just some of the remarks included:
“What a great day @motorcyclelive nice to see so many people there and so much to see! Can't wait for next year, counting down the days 364...” – @toriaturner, via Twitter
“What can I say that's not already been said? Fantastic! Got my 10 year old grandson his First Honda Licence and his first Suzuki ride. How I got him away I shall never know, well done to all involved.” – John Page, via Facebook
It is a similar story with the exhibitors, who have all reported a very successful event. “We’ve had an excellent show,” said BMW Motorrad Marketing Manager Tony Jakeman. “There were clearly a lot more people here than last year and we’ve had very strong interest across the whole range.”
Nevis Managing Director Robert Culverwell agreed: “The show has been excellent for us, every day has been really busy. All four of our brands have been brilliantly received by the public and all the dealers here selling our products have reported fantastic sales. We’ll definitely be back next year, bigger and better.” Triumph Motorcycle’s Marketing Manager Andrea Friggi summed it up nicely: “Excellent show, extremely good reception, busy throughout, we’ve really enjoyed it!”
Finlay McAllan, Managing Director of show organisers, MCI Exhibitions, is thrilled with the result: “I always say that you are only as good as your last show and 2010 certainly helped prove that we are back on track, but this year has surpassed that. What a show! There has been a massive buzz around Motorcycle Live 2011 and the atmosphere has been absolutely brilliant. A 14% increase in the current climate is no mean feat and I think everyone involved can be very proud.”
