Category: Events and Shows

1. Motorcycle Live and Bikesure Insurance renew sponsorship agreement

   Posted on 12:00pm Tuesday 21st Mar 2023

   Motorcycle Live, the UK’s largest motorcycle and scooter show, is pleased to extend its partnership with specialist UK Motorcycle broker, Bikesure Insurance for 2023.  

   Following the announcement of the partnership in 2019, the two brands have worked together to deliver the UK’s number one motorcycle show at the National Exhibition Centre, Birmingham, to tens of thousands of motorcycle enthusiasts from around the country.

   Finlay McAllan, Managing Director of Motorcycle Live, comments: “We’re just as excited about announcing the renewal of Bikesure’s sponsorship as we were with the initial announcement back in 2019, it’s a real testament to the strong working relationship between the brands. The show landscape has certainly changed in the last few years, but our commitment to creating a show that’s interactive and good value for visitors has remained the same - a vision the team at Bikesure share.”

   Grant Varnham, Business Development Manager, Bikesure Insurance said: “No other motorcycle show supports our industry or has the ability to inspire the next generation of riders like Motorcycle Live can, which is why we’re incredibly proud to continue our sponsorship in 2023. With representation from the major motorcycle manufacturers, plenty of chances to jump on a bike and something for riders and non-riders of all ages and abilities, Motorcycle Live should be in everyone’s calendar.”

   Motorcycle Live 2023 will take place at The NEC, Birmingham from 18 – 26 November. Tickets are on sale now – for an ‘early bird’ rate, visit www.motorcyclelive.co.uk.

2. Suzuki Live returns for 2023

   Posted on 12:00pm Sunday 19th Mar 2023

   Suzuki Live will return for 2023, with a full weekend of activity planned at Cadwell Park on 15-16 July, including track sessions, a new adventure bike zone, trade stands and displays, plus special guests.

   Spread over both Saturday and Sunday, the event will again bring together track sessions for classic and modern machines, with novice, intermediate, and experienced groups available for pre and post-2000 Suzukis. There will also be a number of classic race bike parades across the two days.

   A new adventure bike zone will give V-Strom owners the chance to take their bike off-road, as well as test ride the new V-Strom 1050DE and all-new V-Strom 800DE. The zone – free to enjoy over the weekend – will include expert tuition, a skills area, and a test ride loop through woodland and undulating terrain.

   Out on the roads local to Cadwell Park, visitors will be able to test ride other models in Suzuki’s on-road range, including the new GSX-8S, GSX-S1000GT, GSX-S1000, and the iconic Hayabusa.

   Joining in the fun will be the likes of three-time British Superbike champion John Reynolds, former National Superstock 1000 champion Taylor Mackenzie, and former 500 Grand Prix racer and British champion Steve Parrish.

   Suzuki GB’s head of motorcycle marketing, Ian Bland, said, “Last year’s Suzuki Live event took place in glorious sunshine and was a spectacular day out for us and for everyone that joined. So much so, we couldn’t wait to extend it to a full weekend of track activity, parades, displays, and entertainment., and also add a new adventure bike zone. It’s going to be a full weekend of Suzuki-themed fun, and we’re excited to join our customers on road and track this summer.”

   Track day sessions for the full weekend are available for £229, with race bike parade spots costing £199, and both all include camping and evening entertainment on Saturday night, which will feature trophy presentations, lively stories from the star guests, and a live band.

   Traders and clubs can also book display space.

   Places can be booked here.

   Watch the video from the 2022 event, here.

3. Run the Hill, be the Star of the Show. Limited places and must be booked in advance. Got your entry in yet?

   Posted on 9:00am Wednesday 15th Mar 2023

   Booking is now open for:

   Run the Hill: entries are filling fast, have you got your entry in yet? Paddock Specials: entry (our invited guests) is nearly full. If you've got something really special, apply now!  Static Arena: our showcase for Customs, Shed Builds, Butchered Classics, Vintage - show quality bikes to drool over and talk bikey stuff. Get in touch if you want to be part of the show. Advance Tickets (general admission) - save 25% on the Gate Price, book now. Under 16's still go FREE. Exhibitor Booking: now open

4. Winners of 'Best in Show' at Motorcycle Live 2022 announced

   Posted on 12:00pm Wednesday 8th Mar 2023

   Visitors to Motorcycle Live in association with Bikesure Insurance, have once again voted for their winners in the following categories:  ‘Best Manufacturer Stand’, 'Manufacturer giving the best Customer Experience’ and ‘Non-Manufacturer giving the best Customer Experience’. 

   BMW Motorrad UK has once again done the 'double' having won both 'Best Manufacturer Stand' and ‘Manufacturer giving the best Customer Experience’. This year, the stand included the full range of motorcycles including the dynamic new S 1000 RR, and the ultimate M machines, the M 1000 R and M 1000 RR. As well static bikes on display, the interactive 'Make Life a Ride' arena showcased new models alongside the talents of the World of BMW activity partners. 

   The winner of ‘Non-Manufacturer giving the best Customer Experience’ was Helmet City - marking the second year in a row that they have received an award for their participation in the show.   

   Scott Grimsdall, Head of Marketing of BMW Motorrad UK, said: “Motorcycle Live is such a big event for the BMW team - requiring a lot of planning, logistics, and commitment - it's a great chance for us to speak with existing and future BMW riders. We're extremely proud to be announced as winners of both awards, it's testament to the hard work and dedication of the team. I'd like to personally thank those who voted for us, visited us at the show, and enjoyed watching one of our shows in the 'Make Life a Ride' arena." 

   Jennifer Holmes, Director of Helmet City, commented: “We're thrilled to have won this award and particularly so as it was voted for by the visitors to the show. We pride ourselves on giving customers honest advice and the best price we can. Thanks to the Helmet City team and to those who voted for us." 

   Finlay McAllan Managing Director of Motorcycle Live, adds: "Huge congratulations to the winners this year and a massive thanks to all the exhibitors that helped make up Motorcycle Live 2022, as all the stands were of such a high standard. And thank you to those who voted and visited - we wouldn't have a show without you". 

   Motorcycle Live 2023 will take place at The NEC, Birmingham from 18 – 26 November. Tickets are on sale now - for an 'early bird' rate, visit www.motorcyclelive.co.uk. 

5. Classic Motorcycle Day at Crich Tramway Village

   Posted on 12:00pm Wednesday 1st Mar 2023

   This year’s ‘Classic Motorcycle Day’ at Crich Tramway Village will be the sixth event for the partnership with the Vincent HRD Owners Club and with sponsorship from Derwent Waste Management.

   The event attracts around 300 motorcycles, made up of vintage machines to relatively modern machines of the1990’s, all of which must be over 25yrs old.

   The Moonshiners will supply live music at the bandstand during the afternoon and there are numerous trophies for the best motorcycles judged by expert judges, including Best Original Motorcycle with trophy supplied by Old Bike Mart.

   The ‘Best in Show’ Trophy will, again, be voted for by the visiting public, who are encouraged to browse the whole display before making their selection.

   Entry to the event is free for riders of classic motorcycles and scooters who pre-book but is limited to 350 motorcycles and we regret that bookings cannot be made on the day of the event. You can book your bike in for display online at www.tramway.co.uk/whatson/classic-motorcycle-day

   Vincent HRD Owners Club organiser, Jon Lambley said:

   “Many of the classic motorcycle owners consider this event to be one of the most important in the year, and we hope that everyone will enjoy this year’s display and vote for their favourite machine. It is important to book your motorcycle in for display in advance as places are limited, due to the popularity of the event and many riders returning year after year. We already have over 250 motorcycles booked in”.

   For further information visit: www.tramway.co.uk/whatson/classic-motorcycle-day