Category: Ducati

1. Ducati draws crowds and special guests at Motorcycle Live‏

   Posted on 9:00am Tuesday 8th Dec 2015

   ‘Total black’ stage dedicated to the XDiavel, an undisputed ‘star’ of the show
   • Ducati Scrambler stand hosts new Ducati Scrambler Sixty2
   • Eight new Ducati bikes enthral the crowds at the Motorcycle Live
   • Ducati British Superbike riders, Shane Byrne, Glen Irwin, Danny Buchan, World Superbike star Chaz Davies and MotoGP star Scott Redding meet fans
   • Great British Bake-off Chef, Paul Hollywood and McBusted star Matt Willis visit the stand    

   The Ducati stand at this year’s Motorcycle live at the National Exhibition Centre in Birmingham was the place to be for visitors to the show. Ducati had arguably the most to shout about for 2016 with an unprecedented nine new bikes joining the model line-up.

   For Superbike fans the 959 Panigale was the highlight, replacing the award winning and sales success that was the 899 Panigale. The new Ducati ‘Super-mid’ gains more power and torque thanks to a new 955cc Superquadro engine as well as improvements to the chassis and fairings.

   Although the 959 Panigale may have tried to gain all the attention it was the XDiavel that hogged most of the limelight with its mixture of sophistication and stylish design. Ducati dedicated an important part of its stand to the XDiavel, creating an elegant ‘total black’ room replicating a world that identifies with this bike.

   With this fascinating bike Ducati enters the cruiser domain and does so in its own inimitable way, presenting a true cruiser but with all the design, technology and performance one expects from a Ducati thoroughbred. The XDiavel brings together two worlds: the cruiser world - low speeds, relaxed riding and long journeys - and the Ducati world, characterised by Italian style, refined engineering and unparalleled performance.

   Ducati enters another new segment in 2016 venturing into the off-road adventure world. The Multistrada 1200 Enduro is a born explorer, designed to be unstoppable on any terrain. Built to withstand the stresses and strains of off-road riding, it carries spoked wheels, 19’’ at the front and 17’’ at the rear, a 30 litre tank and an array of accessories to ensure the possibilities of adventure are endless.

   As is now the case the Ducati Scrambler had a dedicated stand to showcase the Scrambler brand and the new Scrambler Sixty2. The Sixty2 with a new 399cc engine doesn't just simply enlarge the range on offer from the new Ducati brand, it opens the way for a new two-wheel market segment, meeting the requirements of those seeking an accessible bike that is easy to handle, has low running costs and is A2 ready but don't want to miss out on the unique Ducati Scrambler spirit.

   Other additions to model year 2016 include an updated Hypermotard family with a 937cc Testastretta engine offering 3hp more and 10% more torque as well as being euro 4 compliant. The Monster 1200 range is also expanded with an ‘R’ version offering a 160hp and track-ready handling for those that demand sports performance with the practical appeal of a naked bike.

   Visitors to the stand had the chance to meet their race heroes, take selfies and have posters signed. British Superbike riders and Be Wiser PBM team mates Shakey Byrne and Glen Irwin were the first to be guests on the Ducati stand, later joined by MotoGP and OCTO Pramac rider Scott Redding. All three were interviewed by Ducati TriOptions Cup ambassador Niall Mackenzie with each rider taking their chance to pick their favourite bike from the range. Shane Bryne was particularly taken with the XDiavel while Scott Redding, with his eye on gaining his road licence, tried out the Scrambler sixty2. New Ducati and British Superbike rider, Danny Buchan (Lloyds British Moto Rapido) also joined visitors on the stand along with Ducati legend and BT Sport MotoGP commentator Neil Hodgson. Ducati World Superbike rider (Aruba.it Racing) Chaz Davies rounded off the show with his attendance on the final day.

   The Ducati brand is always popular with celebrities and Ducati owner, celebrity Chef and star of ‘The Great British Bake Off’ Paul Hollywood was another who was drawn to the XDiavel as was Matt Willis, band member of McBusted who made a special trip with friends to see the bike and visit the Ducati stand.

   To see the full Ducati 2016 range visit and find your nearest dealer visit www.ducatiuk.com

2. Ducati Scrambler wins Auto Trader 2015 Best Bike Award

   Posted on 12:40pm Wednesday 25th Nov 2015

   Auto Trader, the largest online marketplace for new and used cars and motorcycles, has named the Ducati Scrambler Best Bike in its 2015 Bike Awards.

    

   Experts from Auto Trader Bikes have ridden hundreds of miles, testing new bikes on sale in the UK to shortlist category winners, as well as whittling down the entrants to find the overall Best Bike of 2015.

   Ducati UK Managing Director, Tim Maccabee, said, “Ducati UK are delighted to receive this prestigious award for the Ducati Scrambler. The Scrambler has exceeded all of our expectations for sales in 2015 and seems to have really captured the imagination of the public. We’ve been especially pleased that it has attracted interest outside of our existing customer base and even from non-motorcyclists, which is good not only for us, but also for motorcycling in general.”

   Auto Trader judges were unanimous in their decision for Ducati’s entry-level Scrambler, citing its covetable design, fun and user-friendly positioning - plus its superb value for money as major factors in it scooping both Best Retro and Bike of the Year honours. (View video here)

   Auto Trader Editor-in-Chief and Best Bike judge, Jon Quirk, added: "The most active members of the UK motorcycling community may now well be into their 60s, but bikes like the Scrambler ensures motorcycling remains as relevant and well-loved for the next generation of riders. You only need to look at the searches within Auto Trader Bikes to see that the retro sector is booming, reflecting a return to simpler, cheaper, more urban-friendly motorcycles.”

   You can see the full Ducati Scrambler range including the new Scrambler sixty2 at this weekend’s motorcylelive at the NEC from the 28th November to the 6th December 2015, The Ducati and Ducati Scrambler stand can be found in Hall 2 stand 2C10.

   www.scramblerducati.com/en

3. Touratech announces new relationship with Honda and Ducati

   Posted on 3:00pm Tuesday 17th Nov 2015

   Today Touratech announce a new relationship with Honda Motorcycles to supply equipment for the new Africa Twin motorcycle. Honda’s adventure bike is receiving great reviews and Touratech are delighted to be supplying the full range of adventure accessories.

   For the Honda Africa Twin:

   Crash bars, Tank bags, Headlight guards, Side-stand enlarger, Seat, Spot lights, GPS bracket adaptor, Foot pegs, Rear roll-bag, Wider range to follow.

   Today Touratech also announce a new relationship with Ducati Motorcycles. Touratech now supply Ducati with all the adventure equipment for the new Ducati Multistrada Enduro bike.  The special parts are badged ‘Ducati Performance’ but are made by Touratech. Therefore providing quality, strength, durability and reliability for years to come in all sorts of challenging conditions.

   “We’re delighted to be working alongside these two great bike manufacturers. It means motorcycle adventurers all over the world have more access to Touratech products and the safety and peace of mind that comes with using the best.” Nick Plumb, Touratech UK.

   More information

   Touratech produce award winning German engineered crash bars, sump guards, tank bags, seats and other protective parts for a range of touring and adventure motorcycles. Touratech also produce a range of protective riding gear including helmets, boots and riding suits. Touratech UK is run by Nick Plumb, 4 times Dakar rider and the youngest ever UK Dakar finisher. Touratech UK are based in South Wales near Swansea.
   
   www.touratech.co.uk
   

4. Ducati UK show continued support for Lloyds British Moto Rapido in 2016

   Posted on 3:38pm Tuesday 3rd Nov 2015

   Ducati UK has agreed a support package with Lloyds British Moto Rapido team that will see the popular Winchester based outfit continue in the premier MCE British Superbike class for 2016.

   The package agreed last week at Ducati’s Silverstone Headquarters shows the UK subsidiaries’ commitment not only to the MCE British Superbike series but also a show of loyalty to one of Ducati’s most passionate and dedicated dealer based teams.

   This will be Moto Rapido’s fourth consecutive year in the premier class, with this year being the team’s most successful with its highest finishes, most number of front rows and its maiden Superbike podium.

   Tim Maccabee, Managing Director:

   “Steve Moore and the Moto Rapido team have shown what can be achieved by a small independent team and their results this year has been a testament to their dedication and passion together with the expertise that they have developed over the years. For Ducati UK it is important to support a Ducati dealer based race team and we look forward to seeing their continued success in 2016.”

   Steve Moore, Team owner:

   “The continued and increased support from Ducati UK and Ducati Corse is as vital as it is rewarding. The direct connection to the factory racing via Ducati UK has help greatly with our development of the BSB bike so I’m looking forward to working closer still in 2016. The strength of Ducati racing is through the family approach, which is how we are able to access the very smart people at the highest level of superbike racing for development. We have enjoyed this relationship with them so I am very pleased it is continuing and growing as more Ducati’s join the BSB paddock in 2016.”

5. This is Black, Ducati storytelling changes shape

   Posted on 10:00am Tuesday 29th Sep 2015

   It is time to tell a new story for Ducati. The story about to begin is refined, elegant and mysterious. And it is heading towards a new universe, as yet unexplored by the Company. A universe which will come to life on November 16, the date we will finally unveil all the innovations ready for 2016.

   The story begins with a project called “This is Black” and is developed across three different forms of expression: a multimedia installation, video mapping and two unpublished musical tracks. The project kicks off locally: as part of the Bologna Design Week (from 30 September to 3 October) and at the international electronic music and digital arts event, roBOt Festival (Bologna, 7 to 10 October).

   A new story to tell, which can be followed on the www.ducati.com website and on our social channels: Facebook, Twitter and Instagram. Fans can join the conversation regarding the new story using the #xducati hashtag.